job description
Are you a data-driven marketer with a passion for crafting high-impact paid media campaigns? Gladex Travel And Tours Corp is expanding its dynamic marketing team in Bali, Indonesia, and we’re looking for a Paid Media Campaign Specialist to accelerate our customer acquisition and brand growth.
In this role, you’ll design, execute, and optimize multi-channel paid advertising strategies across platforms like Google Ads, Meta, and LinkedIn. Your expertise will directly influence lead generation, conversion rates, and ROI, helping us scale our digital presence in the competitive travel and tourism industry.
Join a forward-thinking company where your analytical skills and creative mindset will shape the future of our marketing efforts. With a collaborative culture and opportunities for professional development, this is your chance to make a measurable impact in a fast-paced, results-oriented environment.
Responsibility
- Develop, manage, and optimize paid media campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms to drive customer acquisition and engagement.
- Conduct keyword research, audience targeting, and A/B testing to refine ad performance and maximize ROI.
- Monitor and analyze KPIs (CTR, CPC, conversion rates, CAC) using tools like Google Analytics, Meta Ads Manager, and third-party tracking software.
- Collaborate with the marketing team to align paid campaigns with organic strategies, content calendars, and promotional initiatives.
- Create compelling ad copy, landing pages, and visual assets that resonate with target audiences and drive conversions.
- Stay updated on industry trends, algorithm changes, and emerging platforms to recommend innovative strategies.
- Prepare detailed reports and insights for stakeholders, highlighting campaign performance and optimization opportunities.
- Manage budget allocation and bidding strategies to ensure cost-effective scaling of campaigns.
Qualifications
- 3+ years of experience in paid media advertising, with a proven track record of managing Google Ads, Meta Ads, or similar platforms.
- Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and data visualization tools (e.g., Tableau, Power BI).
- Experience in travel, tourism, or e-commerce industries is a plus.
- Excellent written and verbal communication skills in English for crafting high-converting ad copy.
- Certifications in Google Ads, Meta Blueprint, or HubSpot are highly desirable.
- Ability to work in a fast-paced, remote or hybrid environment with a focus on results and deadlines.
- Familiarity with SEO principles and how paid media integrates with organic strategies.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.