job description
Join Yayasan Universitas Pelita Harapan, a leading educational institution, as a Marketing Specialist and play a pivotal role in shaping innovative marketing strategies that drive enrollment and brand awareness. This is a unique opportunity to contribute to the growth of a prestigious university while enjoying a work-life balance in the vibrant and culturally rich environment of Bali.
As a Marketing Specialist, you will develop and execute data-driven marketing campaigns, leverage digital platforms, and collaborate with cross-functional teams to enhance the institution's reputation. Your creativity and strategic thinking will help attract prospective students and engage with the academic community.
If you are passionate about education and marketing, this role offers a dynamic work environment with opportunities for professional growth and impact.
Responsibility
- Develop and implement comprehensive marketing strategies to promote the university's programs and initiatives.
- Manage digital marketing campaigns across social media, SEO, email, and paid advertising channels.
- Create engaging content, including blog posts, videos, and promotional materials, to attract prospective students.
- Conduct market research to identify trends, competitor activities, and opportunities for growth.
- Collaborate with admissions, academic departments, and external partners to align marketing efforts with institutional goals.
- Analyze campaign performance using analytics tools and adjust strategies based on data insights.
- Organize and participate in events, webinars, and open houses to showcase the university's offerings.
- Maintain brand consistency across all marketing materials and communications.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3 years of experience in marketing, preferably in the education sector.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of digital marketing tools, including Google Analytics, SEO, and social media platforms.
- Excellent written and verbal communication skills in English and Indonesian.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Strong analytical skills to interpret data and make informed decisions.
- Ability to work collaboratively in a team and manage multiple projects simultaneously.