job description
Join Zigzag Philippines as a Marketing Operations Specialist and take the lead in transforming our digital marketing ecosystem. Based in the vibrant hub of Canggu, Bali, youâll own end-to-end marketing operations, from CRM workflows and automation to data-driven analytics and high-impact digital campaigns. Your mission? Optimize lead generation, boost conversion rates, and fuel sustainable business growth through cutting-edge strategies and seamless execution.
In this dynamic role, youâll bridge the gap between marketing strategy and technical execution, ensuring our systems, tools, and processes are finely tuned for maximum efficiency. Whether itâs refining customer journeys, leveraging marketing automation platforms, or analyzing performance metrics, your expertise will directly shape our ability to scale and succeed in a competitive digital landscape.
If youâre a detail-oriented, analytical thinker with a passion for marketing technology and a track record of driving measurable results, this is your chance to make a tangible impact in a fast-paced, innovative environment.
Responsibility
- CRM & Automation Management: Design, implement, and optimize CRM workflows (e.g., HubSpot, Salesforce) to streamline lead nurturing and customer engagement.
- Campaign Optimization: Develop, execute, and analyze multi-channel digital campaigns (email, social, PPC) to maximize ROI and conversion rates.
- Data-Driven Decision Making: Monitor KPIs (CTR, CAC, LTV) and leverage analytics tools (Google Analytics, Tableau) to identify trends and actionable insights.
- Marketing Tech Stack: Manage and integrate marketing tools (e.g., Zapier, Marketo, Mailchimp) to enhance automation and scalability.
- Lead Generation Strategy: Collaborate with sales and marketing teams to refine lead scoring, segmentation, and funnel optimization.
- Process Improvement: Audit and enhance existing marketing operations to eliminate inefficiencies and reduce manual work.
- A/B Testing & Experimentation: Conduct tests on landing pages, emails, and ads to continuously improve performance.
- Reporting & Stakeholder Communication: Create dashboards and reports to present data-driven recommendations to leadership.
Qualifications
- 3+ years in Marketing Operations: Proven experience in CRM management, marketing automation, or digital campaign execution.
- Tech-Savvy: Proficiency in tools like HubSpot, Salesforce, Google Analytics, and marketing automation platforms.
- Analytical Mindset: Strong ability to interpret data, derive insights, and translate them into actionable strategies.
- Project Management: Experience managing cross-functional projects with Agile or Scrum methodologies.
- Digital Marketing Knowledge: Familiarity with SEO, SEM, email marketing, and social media advertising.
- Problem-Solving Skills: Ability to troubleshoot technical issues and optimize workflows independently.
- Collaboration: Excellent communication skills to align marketing, sales, and IT teams.
- Bachelorâs Degree: In Marketing, Business, Computer Science, or a related field (or equivalent experience).