job description
Join PT. Profil Kaji Murtama as an E-Commerce Specialist and drive the growth of our online business in the vibrant digital landscape of Bali. In this dynamic role, you will be at the forefront of optimizing our e-commerce operations, developing data-driven strategies, and enhancing customer engagement across multiple platforms.
Based in one of Bali’s most sought-after locations—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—you’ll collaborate with cross-functional teams to elevate our brand’s digital presence, boost conversions, and maximize revenue. Whether you're refining SEO tactics, managing paid campaigns, or analyzing performance metrics, your expertise will directly impact our success in the competitive e-commerce space.
If you’re passionate about digital innovation, thrive in a fast-paced environment, and want to work in a tropical paradise, this is your opportunity to make a meaningful contribution while enjoying Bali’s unique work-life balance.
Responsibility
- Develop and execute e-commerce strategies to drive traffic, engagement, and sales across platforms like Shopify, WooCommerce, or marketplaces (Tokopedia, Shopee, Lazada).
- Optimize product listings, SEO, and content to improve search rankings, click-through rates, and conversion rates.
- Manage paid advertising campaigns (Google Ads, Meta Ads, TikTok Ads) with a focus on ROI and customer acquisition.
- Monitor and analyze KPIs (e.g., CTR, CAC, AOV) using tools like Google Analytics, Hotjar, or similar, and provide actionable insights.
- Collaborate with marketing, design, and logistics teams to ensure seamless customer experience from browsing to checkout.
- Implement email marketing and CRM strategies to nurture leads, reduce cart abandonment, and increase repeat purchases.
- Stay updated on e-commerce trends, tools, and best practices to keep the business competitive in the digital marketplace.
- Conduct A/B testing on landing pages, CTAs, and promotions to identify high-performing variations.
Qualifications
- Bachelor’s degree in Marketing, Business, E-Commerce, or a related field (or equivalent work experience).
- Proven experience (2+ years) in e-commerce management, digital marketing, or online sales.
- Proficiency in e-commerce platforms (Shopify, WooCommerce, Magento) and marketplace seller portals.
- Strong analytical skills with experience in Google Analytics, SEMrush, or similar tools.
- Hands-on experience with paid advertising (Google Ads, Meta Ads) and budget optimization.
- Excellent SEO and content writing skills to enhance product visibility and engagement.
- Familiarity with CRM systems (HubSpot, Klaviyo) and email marketing automation.
- Strong problem-solving, communication, and project management abilities.