job description
Join Sunlight Hotels and Resorts as a Marketing Officer and play a pivotal role in shaping the brandâs presence in Baliâs thriving hospitality scene. Based in the vibrant heart of Canggu, youâll collaborate with the Head of Marketing to develop and execute innovative strategies that elevate our luxury properties across Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung.
This is a unique opportunity to blend creativity with data-driven insights, crafting compelling campaigns that resonate with global travelers. From digital marketing to event coordination, youâll ensure our brand stands out in a competitive market while driving measurable growth. If youâre passionate about storytelling, brand building, and the dynamic world of hospitality, weâd love to hear from you.
Sunlight Hotels and Resorts is an equal-opportunity employer committed to diversity and inclusion in the workplace.
Responsibility
- Assist in developing and implementing integrated marketing strategies for Sunlight Hotels and Resortsâ properties in Bali.
- Coordinate digital marketing campaigns, including SEO, SEM, social media, and email marketing to boost brand visibility.
- Create and manage content calendars for blogs, newsletters, and social platforms, ensuring consistent and engaging messaging.
- Collaborate with design and creative teams to produce high-impact marketing materials, including brochures, videos, and online ads.
- Monitor and analyze campaign performance using tools like Google Analytics, providing actionable insights to optimize ROI.
- Organize and execute events, promotions, and partnerships to enhance guest engagement and loyalty.
- Conduct market research to identify trends, competitor activities, and opportunities for brand differentiation.
- Liaise with sales and operations teams to ensure marketing initiatives align with business goals and guest expectations.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- Minimum 2-3 years of experience in marketing, preferably in the hospitality or tourism industry.
- Proven track record in digital marketing, including social media management, SEO, and content creation.
- Strong analytical skills with proficiency in tools like Google Analytics, Meta Business Suite, or similar platforms.
- Excellent written and verbal communication skills in English; knowledge of Indonesian is a plus.
- Creative thinker with a keen eye for brand consistency and storytelling.
- Ability to work in a fast-paced, collaborative environment and manage multiple projects simultaneously.
- Familiarity with CRM systems, email marketing tools (e.g., Mailchimp), and basic graphic design (Canva, Adobe Suite) is advantageous.