job description
Join Penguin Indonesia as a Marketing Merchandiser in the vibrant heart of Bali! This is your chance to drive brand visibility, optimize product placement, and execute impactful in-store marketing strategies across Canggu, Ubud, Denpasar, and other key locations. As a key player in our team, you’ll collaborate with retailers, distributors, and internal stakeholders to ensure our products stand out in competitive markets while aligning with our brand’s creative and commercial goals.
Bali’s dynamic retail landscape offers a unique opportunity to blend traditional merchandising with innovative digital and experiential marketing. Whether you’re enhancing shelf appeal, analyzing sales data, or training retail staff, your work will directly contribute to Penguin Indonesia’s growth in one of Southeast Asia’s most exciting markets.
If you’re a proactive, detail-oriented professional with a passion for marketing and a knack for building relationships, we’d love to hear from you. This role is perfect for someone who thrives in a fast-paced environment and wants to make a tangible impact in a globally recognized brand.
Responsibility
- Develop and implement in-store merchandising strategies to maximize product visibility and sales in assigned territories (Canggu, Ubud, Denpasar, etc.).
- Collaborate with retail partners, distributors, and internal teams to ensure consistent brand representation and compliance with merchandising guidelines.
- Conduct regular store visits to monitor product placement, stock levels, and promotional execution, providing actionable feedback.
- Analyze sales data and market trends to identify opportunities for improvement and adjust merchandising plans accordingly.
- Train and support retail staff on product knowledge, sales techniques, and brand standards to enhance customer engagement.
- Coordinate with the marketing team to align in-store promotions with digital and offline campaigns for a seamless brand experience.
- Prepare detailed reports on merchandising activities, competitor analysis, and ROI of in-store initiatives.
- Stay updated on industry best practices and emerging trends in retail merchandising to drive innovation.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
- Minimum 2-3 years of experience in merchandising, retail marketing, or trade marketing, preferably in FMCG or publishing.
- Proven track record of driving sales growth through effective merchandising and promotional strategies.
- Strong analytical and problem-solving skills, with the ability to interpret sales data and market insights.
- Excellent communication and negotiation skills to build and maintain relationships with retail partners.
- Highly organized, with the ability to manage multiple priorities in a fast-paced environment.
- Proficiency in Microsoft Office (Excel, PowerPoint) and familiarity with retail management software.
- Willingness to travel frequently within Bali (Canggu, Ubud, Denpasar, etc.) and occasionally to other regions.