job description
Join PT Jason Entertainment Indonesia as a Marketing Manager / Supervisor and lead the charge in shaping the future of collectibles and entertainment in Southeast Asia’s most dynamic market. Based in the vibrant hub of Canggu, Bali, you’ll spearhead innovative marketing strategies, product launches, and community engagement initiatives for our premium brands.
This is a unique opportunity to blend creativity with data-driven decision-making, working in a fast-paced environment where pop culture meets strategic business growth. You’ll collaborate with cross-functional teams to amplify brand visibility, drive customer acquisition, and foster long-term loyalty among collectors and entertainment enthusiasts.
Ideal for a passionate marketer with a deep understanding of niche markets, this role offers the chance to make a tangible impact in an industry where storytelling and fan engagement are at the heart of success.
Responsibility
- Develop and execute comprehensive marketing strategies for collectibles, merchandise, and entertainment products, aligning with brand identity and business objectives.
- Lead product launch campaigns, from concept to execution, including digital, social, and experiential marketing initiatives.
- Manage and grow community engagement across platforms (e.g., Discord, social media, forums) to build brand advocacy and retention.
- Collaborate with creative, sales, and product teams to ensure cohesive messaging and campaign alignment.
- Analyze market trends, competitor activity, and consumer behavior to identify opportunities for innovation and growth.
- Oversee budget planning and allocation for marketing activities, ensuring ROI-driven spending.
- Create and optimize content calendars, including blogs, videos, and social media posts, tailored to target audiences.
- Monitor and report on KPIs (e.g., engagement rates, conversion, sales) to refine strategies and demonstrate impact.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA is a plus.
- Minimum 5 years of experience in marketing, with at least 2 years in a managerial or supervisory role.
- Proven track record in consumer goods, collectibles, gaming, or entertainment industries.
- Strong expertise in digital marketing (SEO, SEM, email, social media) and performance analytics (Google Analytics, CRM tools).
- Exceptional project management and team leadership skills, with the ability to multitask in a fast-paced environment.
- Deep understanding of community-building strategies and fan engagement tactics.
- Fluency in English (written and verbal); proficiency in Bahasa Indonesia is advantageous.
- Creative thinker with a data-driven mindset and a passion for pop culture, collectibles, or entertainment.