job description
Are you a visionary marketer ready to shape the future of digital advertising? TikTok is looking for a Marketing Manager - Special Projects to join our high-impact Business Marketing team in Singapore. In this role, you will be at the intersection of creativity and data, empowering global brands to build authentic connections with their communities through the power of short-form video.
As a Special Projects lead, you won't just follow trendsāyou will define them. You will work cross-functionally to develop go-to-market strategies, lead high-stakes marketing initiatives, and translate TikTok's unique value proposition into actionable solutions for our business partners. We are looking for an agile, innovative thinker who thrives in a fast-paced environment and is passionate about storytelling in the mobile-first era.
If you are a strategic partner who thrives on solving complex business challenges and building brand narratives that resonate at scale, we want to hear from you. Join us in making an impact where culture and commerce collide.
Responsibility
- Develop and execute multi-channel marketing strategies for high-priority business initiatives and special projects.
- Lead cross-functional collaboration with sales, product, and creative teams to deliver integrated campaign experiences.
- Analyze market trends and competitor insights to identify growth opportunities for TikTokās business advertising solutions.
- Manage end-to-end project lifecycles, ensuring timely delivery and measurable impact on brand awareness and adoption.
- Create compelling collateral, including case studies, whitepapers, and presentation decks for B2B audiences.
- Measure, track, and report on key marketing performance metrics to optimize campaign efficiency and ROI.
- Serve as a subject matter expert for special business launches, ensuring consistent brand voice across all touchpoints.
Qualifications
- Bachelorās degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in B2B marketing, brand strategy, or project management, preferably within the tech or digital media industry.
- Deep understanding of the digital advertising ecosystem, including performance marketing and brand-building strategies.
- Proven ability to manage complex, multi-stakeholder projects with tight deadlines.
- Exceptional written and verbal communication skills in English, with a flair for storytelling.
- Data-driven mindset with the ability to translate complex data into clear, strategic marketing narratives.
- Familiarity with the TikTok platform and its unique cultural nuances is highly preferred.