job description
Local Performance Gym is a leading fitness and wellness hub dedicated to transforming lives through health, performance, and community. As Bali’s premier destination for fitness enthusiasts, we blend cutting-edge training methodologies with a holistic approach to well-being. We are now seeking a dynamic Marketing Manager to drive our brand’s growth, engage our vibrant community, and elevate our presence in Bali’s competitive fitness market.
In this role, you will develop and execute innovative marketing strategies to attract, retain, and inspire our members. From digital campaigns to local partnerships, you’ll play a pivotal role in positioning Local Performance Gym as the go-to destination for fitness, health, and performance in Bali. If you’re passionate about marketing, fitness, and creating impactful experiences, this is your chance to join a team that values creativity, results, and a healthy lifestyle.
Responsibility
- Develop and implement comprehensive marketing strategies to increase brand awareness, membership growth, and customer retention.
- Oversee digital marketing campaigns, including social media, email marketing, SEO, and paid advertising (Google Ads, Meta, etc.).
- Create and manage content calendars for blogs, social media, and promotional materials aligned with brand voice and fitness trends.
- Collaborate with influencers, local businesses, and fitness communities to expand reach and partnerships.
- Analyze marketing performance metrics (KPIs, ROI, engagement rates) and optimize strategies based on data insights.
- Plan and execute events, workshops, and promotions to drive member engagement and attract new clients.
- Work closely with the sales and operations teams to ensure consistent branding and messaging across all touchpoints.
- Manage the marketing budget efficiently, allocating resources to high-impact initiatives.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3+ years of experience in marketing, preferably in the fitness, wellness, or lifestyle industry.
- Proven track record in digital marketing, including social media management, content creation, and paid advertising.
- Strong analytical skills with experience in Google Analytics, Meta Business Suite, or similar tools.
- Excellent communication and storytelling skills to craft compelling marketing messages.
- Creative thinker with a passion for fitness, health, or wellness (personal experience is a plus).
- Ability to work in a fast-paced, collaborative environment and manage multiple projects simultaneously.
- Fluency in English (written and spoken); Indonesian language skills are advantageous.