job description
Join Melts Indonesia as a Marketing Manager and play a pivotal role in shaping the future of our brand in Bali’s thriving business landscape. This is a unique opportunity to collaborate directly with the CEO, developing and executing high-impact marketing strategies that drive growth, engagement, and market dominance.
Based in the vibrant hub of Canggu, Bali, you’ll lead a dynamic team to create innovative campaigns, leverage digital and traditional channels, and build lasting connections with our target audience. Whether you’re refining our brand voice, analyzing market trends, or launching cutting-edge initiatives, your work will have a measurable impact on our success.
We’re looking for a visionary marketer with a passion for storytelling, data-driven decision-making, and a deep understanding of consumer behavior. If you thrive in fast-paced environments and want to be part of a company that’s redefining industry standards, this is your chance to make a difference.
Responsibility
- Develop and implement comprehensive marketing strategies aligned with company goals and market opportunities.
- Lead cross-functional teams to execute multi-channel campaigns (digital, social, print, and experiential) that enhance brand visibility and engagement.
- Collaborate with the CEO to define brand positioning, messaging, and long-term growth initiatives.
- Oversee budget allocation and ROI analysis for all marketing activities, ensuring cost-effective and high-impact outcomes.
- Monitor market trends, competitor activities, and customer insights to identify new opportunities and refine strategies.
- Manage content creation, including copywriting, graphic design, and multimedia assets, to maintain a consistent brand identity.
- Build and nurture relationships with media partners, influencers, and stakeholders to amplify reach and credibility.
- Track and report on KPIs (e.g., lead generation, conversion rates, engagement metrics) to demonstrate campaign effectiveness.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA is a plus.
- Minimum 5 years of experience in marketing management, preferably in a fast-growing company or startup environment.
- Proven track record of developing and executing successful marketing campaigns with measurable results.
- Strong expertise in digital marketing (SEO, SEM, social media, email marketing, and analytics tools like Google Analytics).
- Exceptional leadership and project management skills, with the ability to inspire and guide a team.
- Excellent communication and storytelling abilities, both written and verbal, in English.
- Data-driven mindset with proficiency in market research, A/B testing, and performance metrics.
- Familiarity with Bali’s business landscape and consumer behavior is a strong advantage.