job description
Join PT Cipta Rasa Barokah as a Marketing Manager in the vibrant heart of Bali! We are seeking a dynamic and results-driven professional to lead our marketing initiatives across Canggu, Ubud, Denpasar, and surrounding areas. In this pivotal role, you will develop and execute innovative strategies to elevate brand awareness, drive customer engagement, and boost revenue growth in one of Indonesia’s most competitive markets.
As part of our team, you will collaborate with cross-functional departments to align marketing efforts with business objectives, leveraging data-driven insights to refine campaigns and maximize ROI. Whether you’re crafting compelling digital content, managing social media channels, or analyzing market trends, your expertise will shape the future of our brand in Bali’s thriving business landscape.
This is a contract-based opportunity offering a competitive salary range of IDR 15M–25M/month, commensurate with experience. If you’re passionate about strategic marketing and eager to make an impact in a fast-paced environment, we’d love to hear from you!
Responsibility
- Develop and implement comprehensive marketing strategies to achieve business growth targets in Bali’s key markets (Canggu, Ubud, Denpasar, etc.).
- Lead digital marketing campaigns, including SEO, SEM, email marketing, and social media management to enhance online visibility.
- Conduct market research and competitive analysis to identify trends, opportunities, and customer insights.
- Collaborate with sales, product, and creative teams to ensure brand consistency across all channels.
- Manage budget allocation for marketing activities and track KPIs to measure campaign performance.
- Oversee the creation of engaging content (blogs, videos, ads) tailored to local and international audiences.
- Build and maintain relationships with media partners, influencers, and vendors to amplify brand reach.
- Analyze data and metrics (Google Analytics, CRM tools) to optimize strategies and report on ROI.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s a plus).
- Minimum 5 years of experience in marketing management, preferably in FMCG, hospitality, or retail sectors.
- Proven track record of successful campaign execution and measurable business impact.
- Strong proficiency in digital marketing tools (Google Ads, Meta Business Suite, HubSpot, etc.).
- Excellent analytical, communication, and leadership skills with a data-driven mindset.
- Experience in B2B and B2C marketing within the Indonesian or Southeast Asian market.
- Fluency in English and Indonesian; additional languages are a plus.
- Ability to work in a fast-paced, contract-based role with adaptability to changing priorities.