job description
Join Erajaya, a leading lifestyle and technology retailer in Indonesia, as a Marketing Manager for Active Lifestyle in our dynamic talent pool. This is a unique opportunity to shape the future of our brand in Bali’s thriving markets—Canggu, Ubud, Denpasar, and beyond.
In this role, you will develop and execute data-driven marketing strategies to elevate brand awareness, drive customer engagement, and fuel business growth in the active lifestyle segment. You’ll collaborate with cross-functional teams to create impactful campaigns, analyze market trends, and leverage digital channels to connect with health-conscious, adventure-seeking consumers.
Based in Bali’s most vibrant hubs, you’ll have the chance to work in an inspiring environment while contributing to a company that values innovation, creativity, and results. Whether you’re a seasoned marketer or a strategic thinker with a passion for active living, this role offers the platform to make a real impact.
Responsibility
- Develop and implement comprehensive marketing strategies to support business growth, brand positioning, and customer acquisition in the active lifestyle segment.
- Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights.
- Lead multi-channel campaigns (digital, social, email, and offline) to drive engagement, conversions, and brand loyalty.
- Collaborate with product, sales, and creative teams to align marketing efforts with business objectives.
- Manage brand partnerships, influencer collaborations, and sponsorships to amplify reach and credibility.
- Monitor and analyze KPIs, ROI, and performance metrics to optimize marketing spend and strategies.
- Oversee content creation and storytelling that resonates with active lifestyle audiences.
- Stay ahead of industry trends in fitness, wellness, and outdoor adventure to keep campaigns fresh and relevant.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA is a plus.
- Minimum 5 years of experience in marketing, preferably in lifestyle, retail, or FMCG industries.
- Proven track record in strategic marketing, brand management, and campaign execution.
- Strong analytical skills with proficiency in Google Analytics, CRM tools, and marketing automation platforms.
- Excellent communication, leadership, and project management skills.
- Experience in digital marketing (SEO, SEM, social media, and content marketing).
- Passion for active lifestyle, fitness, or outdoor industries is highly desirable.
- Ability to work in a fast-paced, collaborative environment with a results-driven mindset.