job description
Join RecruitFirst as a Marketing Manager for a dynamic 6-month contract in the heart of Bali! We’re seeking a proactive, creative, and results-driven marketing professional to lead integrated marketing initiatives for cutting-edge digital banking and cards products.
In this role, you’ll collaborate with cross-functional teams to develop and execute data-driven campaigns, enhance brand visibility, and drive customer engagement across digital channels. Whether you’re optimizing performance marketing strategies or crafting compelling content, your expertise will shape the future of financial innovation in a fast-paced, agile environment.
Based in Bali’s vibrant business hubs (Canggu, Ubud, or Denpasar), this opportunity offers a unique blend of professional growth and tropical work-life balance. If you’re passionate about fintech, digital transformation, and making an impact, we’d love to hear from you!
Responsibility
- Develop and execute end-to-end marketing strategies for digital banking and credit/debit card products, aligning with business objectives.
- Lead multi-channel campaigns (SEO, SEM, email, social media, and content marketing) to drive customer acquisition and retention.
- Collaborate with product, design, and sales teams to create cohesive, customer-centric messaging and promotional materials.
- Monitor and analyze KPIs and performance metrics (CTR, conversion rates, ROI) to optimize campaign effectiveness.
- Manage budgets, vendor relationships, and partnerships to ensure cost-efficient, high-impact marketing activities.
- Stay ahead of fintech and digital marketing trends, proposing innovative solutions to maintain competitive advantage.
- Oversee A/B testing and personalization strategies to enhance user experience and engagement.
- Prepare reports and presentations for stakeholders, highlighting insights and recommendations.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA or fintech certifications are a plus.
- Minimum 5 years of experience in marketing, with at least 2 years in digital banking, fintech, or financial services.
- Proven track record in performance marketing, lead generation, and brand growth in a B2C or B2B2C environment.
- Strong proficiency in Google Analytics, CRM tools (e.g., HubSpot, Salesforce), and marketing automation platforms.
- Excellent written and verbal communication skills in English, with the ability to tailor messaging for diverse audiences.
- Experience managing paid media campaigns (Google Ads, Meta, LinkedIn) and organic social strategies.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Self-starter with project management skills and the ability to thrive in a fast-paced, remote or hybrid setting.