job description
Join Nabati Group as the Marketing Lead for Richeese Factory (Malaysia Market) and drive the end-to-end marketing strategy for one of the most innovative plant-based brands in Southeast Asia. Based in the vibrant hub of Canggu, Bali, you will lead the charge in expanding Richeese Factory’s market presence, brand awareness, and revenue growth in Malaysia through data-driven campaigns, strategic partnerships, and creative storytelling.
This is a unique opportunity to shape the future of plant-based consumption in Malaysia while working in a dynamic, fast-paced environment. You’ll collaborate with cross-functional teams to develop and execute high-impact marketing initiatives, from digital advertising and social media to trade promotions and influencer collaborations. Your expertise will be pivotal in positioning Richeese Factory as a household name in the Malaysian market.
If you’re a results-oriented marketing professional with a passion for sustainable food and a track record of success in FMCG or plant-based industries, we’d love to hear from you.
Responsibility
- Develop and execute a comprehensive marketing strategy for Richeese Factory in Malaysia, aligning with brand goals and regional business objectives.
- Lead digital marketing campaigns (SEO, SEM, social media, email) to drive brand engagement, lead generation, and conversions.
- Oversee content creation, including copywriting, graphic design, and video production, ensuring brand consistency across all channels.
- Manage budget allocation and ROI analysis for marketing activities, optimizing spend for maximum impact.
- Build and maintain strategic partnerships with distributors, retailers, and influencers to amplify brand reach.
- Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights in Malaysia.
- Monitor and report on KPIs (e.g., sales growth, market share, customer acquisition cost) to measure campaign effectiveness.
- Collaborate with the sales and product teams to ensure marketing efforts support revenue targets and product launches.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
- Minimum 5+ years of experience in marketing, with at least 2 years in a leadership role (preferably in FMCG, food & beverage, or plant-based industries).
- Proven track record of developing and executing successful marketing campaigns in the Malaysian or Southeast Asian market.
- Strong expertise in digital marketing (SEO, Google Ads, Meta Ads, content marketing) and analytics tools (Google Analytics, CRM).
- Excellent communication, storytelling, and presentation skills in English; Malay proficiency is a plus.
- Data-driven mindset with the ability to interpret market data and translate insights into actionable strategies.
- Experience managing agencies, freelancers, or in-house creative teams.
- Passion for sustainability, plant-based products, and health-conscious consumer trends.