job description
Join Haier, a global leader in home appliances and smart living solutions, as a Marketing Field Coordinator in the vibrant and dynamic region of Bali, Indonesia. This role is perfect for a proactive and detail-oriented professional who thrives in fast-paced environments and is passionate about driving brand visibility and engagement through strategic field marketing initiatives.
As a Marketing Field Coordinator, you will play a pivotal role in executing on-ground marketing activities, ensuring seamless coordination between internal teams, external partners, and retail outlets. Your efforts will directly contribute to enhancing brand presence, optimizing promotional campaigns, and delivering exceptional customer experiences across Bali’s key markets.
Based in one of Southeast Asia’s most sought-after destinations, this position offers a unique blend of professional growth and lifestyle benefits, allowing you to work in a culturally rich and inspiring environment.
Responsibility
- Coordinate and execute in-store and outdoor marketing displays, ensuring alignment with brand guidelines and campaign objectives.
- Collaborate with sales, retail, and external agencies to plan and implement promotional events, product launches, and trade activations.
- Monitor and report on field marketing performance, including foot traffic, engagement metrics, and ROI of promotional activities.
- Manage logistics for marketing materials, including distribution, setup, and inventory tracking across assigned locations.
- Liaise with retailers and distributors to ensure consistent branding and compliance with promotional agreements.
- Gather market intelligence and consumer insights to refine marketing strategies and improve campaign effectiveness.
- Prepare detailed documentation, including post-event reports, photo logs, and expense tracking for marketing activities.
- Support the development of localized marketing initiatives tailored to Bali’s diverse consumer base.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 2 years of experience in field marketing, event coordination, or retail marketing, preferably in the consumer goods or electronics industry.
- Strong organizational and project management skills, with the ability to handle multiple tasks under tight deadlines.
- Excellent communication and interpersonal skills to build relationships with internal and external stakeholders.
- Proficient in Microsoft Office (Excel, PowerPoint) and familiar with marketing analytics tools.
- Creative problem-solving abilities and a proactive approach to overcoming challenges in the field.
- Willingness to travel frequently within Bali and occasionally to other regions as required.
- Fluency in English; proficiency in Indonesian (Bahasa) is a strong advantage.