job description
Join FUNNOW Group as a Marketing Executive and drive impactful campaigns in one of Southeast Asia’s fastest-growing digital ecosystems. Based in the vibrant heart of Bali, you’ll lead innovative marketing strategies, collaborate with top-tier Key Opinion Leaders (KOLs), and scale digital growth for our flagship regional app. This role is perfect for a dynamic, data-driven marketer passionate about creating engaging content and optimizing performance across digital channels.
As part of our high-energy team, you’ll have the opportunity to shape brand narratives, execute multi-channel campaigns, and analyze market trends to fuel user acquisition and retention. If you thrive in a creative, fast-paced environment and want to make a tangible impact, this is your chance to grow with a forward-thinking company at the forefront of digital innovation.
Responsibility
- Develop and execute data-driven marketing campaigns across digital platforms (social media, email, SEO/SEM, and influencer partnerships).
- Manage end-to-end KOL and influencer collaborations, from outreach and negotiation to performance tracking.
- Optimize user acquisition strategies through A/B testing, analytics, and conversion rate optimization (CRO).
- Create compelling content (copy, visuals, videos) aligned with brand voice and audience engagement goals.
- Monitor and report on KPIs, including ROI, CPA, and engagement metrics, to refine campaign performance.
- Collaborate with cross-functional teams (product, design, sales) to align marketing initiatives with business objectives.
- Stay ahead of industry trends and competitor activities to identify growth opportunities.
- Localize campaigns for regional markets while maintaining brand consistency.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in digital marketing, with a proven track record in campaign management and KOL partnerships.
- Strong analytical skills with proficiency in tools like Google Analytics, Meta Ads Manager, or similar platforms.
- Excellent written and verbal communication skills in English; additional Southeast Asian languages are a plus.
- Creative thinker with a knack for storytelling and content creation.
- Experience with SEO/SEM, email marketing, and social media strategy.
- Ability to work in a fast-paced, remote-friendly environment with minimal supervision.
- Passion for tech, apps, or digital entertainment industries is highly desirable.