job description
Join Links International, a leading award-winning HR services provider, as a B2B Content Planning Specialist in the vibrant heart of Bali. This is your chance to shape compelling content strategies that drive engagement, generate leads, and elevate our brand in the HR outsourcing, recruitment, and HR Tech sectors.
In this dynamic role, you will collaborate with cross-functional teams to develop data-driven content plans that resonate with B2B audiences. Your expertise will help position Links International as a thought leader in the industry while ensuring our messaging aligns with business goals and market trends.
Based in Cangguâa hub for digital nomads and creative professionalsâyouâll thrive in a fast-paced, innovative environment where your ideas will directly impact our global reach. Whether you're crafting whitepapers, case studies, or social media campaigns, your work will play a pivotal role in attracting and retaining high-value clients.
Responsibility
- Develop and execute a data-driven B2B content strategy aligned with business objectives and audience needs.
- Create editorial calendars, content briefs, and workflows to ensure timely, high-quality deliverables.
- Collaborate with marketing, sales, and product teams to identify content gaps and opportunities.
- Optimize content for SEO, lead generation, and conversion across digital channels (website, blog, LinkedIn, email).
- Analyze performance metrics (engagement, traffic, conversions) and refine strategies based on insights.
- Produce and edit a variety of content types, including whitepapers, case studies, blog posts, and social media content.
- Stay ahead of HR industry trends and competitor content to maintain a competitive edge.
- Manage content distribution and syndication to maximize reach and impact.
Qualifications
- Bachelorâs degree in Marketing, Communications, Journalism, or a related field.
- Minimum 3+ years of experience in B2B content planning, strategy, or marketing, preferably in HR, SaaS, or professional services.
- Proven track record of creating high-performing content that drives engagement and conversions.
- Strong understanding of SEO best practices, keyword research, and content optimization.
- Proficiency in content management systems (CMS), analytics tools (Google Analytics, SEMrush), and social media platforms.
- Excellent written and verbal communication skills in English; ability to tailor messaging for diverse B2B audiences.
- Analytical mindset with the ability to interpret data and adjust strategies accordingly.
- Self-starter with strong project management skills and the ability to meet tight deadlines.