job description
Are you a high-performance wordsmith who understands the psychology of conversion? Joey Yap Group is seeking a results-driven Marketing Copywriter to craft persuasive narratives that drive action. This is not a role for generic social media captions; we are looking for a strategic thinker who can articulate complex value propositions, build brand authority, and maximize conversion rates across all digital touchpoints.
As part of our dynamic marketing team, you will be responsible for creating high-impact content that resonates with our global audience. You will work closely with stakeholders to develop sales funnels, email marketing sequences, and long-form editorial content that consistently hits KPIs. If you are data-driven, obsessed with ROI, and capable of balancing creative flair with analytical precision, we want to hear from you.
Responsibility
- Develop high-converting copy for landing pages, sales funnels, and email marketing automation sequences.
- Collaborate with performance marketing teams to conduct A/B testing and optimize copy based on conversion data.
- Craft compelling ad scripts for Facebook, Instagram, and YouTube campaigns to increase ROAS.
- Manage end-to-end editorial projects, ensuring brand consistency across all marketing assets.
- Analyze customer pain points and psychological triggers to create content that drives immediate action.
- Translate complex conceptual information into engaging, accessible, and persuasive marketing narratives.
- Monitor industry trends and competitor strategies to keep the company’s messaging at the forefront of the market.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3+ years of professional copywriting experience, preferably in a high-growth company or agency.
- Proven portfolio demonstrating successful conversion-focused copy (please provide samples).
- Deep understanding of direct-response marketing principles and sales psychology.
- Expertise in SEO content strategies and keyword research.
- Exceptional command of the English language with a sharp eye for grammar and tone.
- Strong analytical skills with the ability to interpret campaign analytics and adjust strategy accordingly.
- Ability to thrive in a fast-paced environment and handle multiple high-priority projects simultaneously.