job description
Join The Singapore EDITION, a beacon of luxury hospitality, as we expand our dynamic team in Bali, Indonesia. We are seeking a Marketing Communications & PR Manager to craft and execute innovative strategies that elevate our brand’s presence in the competitive luxury market.
In this pivotal role, you will collaborate closely with the Director of Marketing Communications and Public Relations to develop and implement comprehensive campaigns that resonate with our discerning clientele. Your expertise will drive brand awareness, enhance guest engagement, and position The Singapore EDITION as a leader in luxury hospitality across Bali’s most exclusive destinations, including Canggu, Ubud, Denpasar, and beyond.
This is a unique opportunity to blend creativity with strategic thinking in a fast-paced, high-impact environment. If you are passionate about storytelling, brand building, and creating unforgettable guest experiences, we invite you to apply and be part of a team that redefines luxury.
Responsibility
- Develop and execute integrated marketing and PR strategies to enhance brand visibility and reputation in Bali’s luxury hospitality sector.
- Create compelling content and campaigns for digital, print, and social media channels, ensuring alignment with brand guidelines.
- Manage media relations, including press releases, interviews, and partnerships with local and international outlets.
- Organize and oversee high-profile events, launches, and promotions to engage target audiences and drive brand loyalty.
- Monitor and analyze market trends, competitor activities, and guest feedback to refine marketing approaches.
- Collaborate with cross-functional teams, including Sales, Operations, and Creative, to ensure cohesive brand messaging.
- Build and maintain relationships with influencers, travel bloggers, and industry leaders to amplify brand reach.
- Track and report on KPIs and ROI for all marketing and PR initiatives, providing actionable insights.
Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field; Master’s degree is a plus.
- Minimum 5 years of experience in marketing, communications, or PR, preferably in the luxury hospitality or travel industry.
- Proven track record of developing and executing successful campaigns that drive brand awareness and engagement.
- Exceptional written and verbal communication skills in English; proficiency in Indonesian is advantageous.
- Strong project management and organizational skills, with the ability to handle multiple priorities in a fast-paced environment.
- In-depth knowledge of digital marketing tools, social media platforms, and analytics (e.g., Google Analytics, Meta Business Suite).
- Established network of media contacts and influencers in the hospitality or lifestyle sectors.
- Creative thinker with a strategic mindset and a passion for storytelling and brand building.