job description
Join Accor, a global leader in hospitality, as our Marketing & Communications Manager in the vibrant heart of Bali. This is a unique opportunity to shape the brand narrative for one of the world’s most recognized hospitality groups while working in a dynamic, tropical environment.
In this strategic role, you will develop and execute integrated marketing campaigns that elevate Accor’s presence across Bali’s premium destinations—Canggu, Ubud, Denpasar, and beyond. You’ll collaborate with cross-functional teams to craft compelling stories, drive digital engagement, and strengthen partnerships with local and international stakeholders. Your expertise will be pivotal in positioning Accor as the top choice for luxury travelers, business clients, and lifestyle enthusiasts.
Ideal for a creative and analytical professional, this position offers the chance to blend global brand standards with local cultural insights, ensuring Accor’s marketing efforts resonate deeply with diverse audiences. If you’re passionate about storytelling, data-driven strategies, and the power of hospitality to connect people, we’d love to hear from you.
Responsibility
- Develop and implement integrated marketing strategies to enhance Accor’s brand visibility and reputation in Bali and across Indonesia.
- Lead digital marketing initiatives, including SEO, SEM, social media, and email campaigns, to drive engagement and conversions.
- Create and oversee content production (written, visual, and video) that aligns with Accor’s global brand guidelines while reflecting local market nuances.
- Manage public relations and media outreach, building relationships with journalists, influencers, and industry partners.
- Collaborate with sales and revenue teams to design promotional campaigns that boost occupancy and revenue for Accor properties.
- Monitor and analyze market trends, competitor activities, and performance metrics to refine marketing strategies.
- Organize and execute brand events, press trips, and partnerships to amplify Accor’s presence in key markets.
- Ensure consistency in brand messaging across all channels, from website and social media to print and in-person experiences.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field; Master’s degree is a plus.
- Minimum 5 years of experience in marketing and communications, preferably in the hospitality, travel, or luxury sector.
- Proven track record in digital marketing, including SEO, social media management, and content creation.
- Excellent written and verbal communication skills in English; proficiency in Indonesian is advantageous.
- Strong analytical and project management skills, with the ability to interpret data and adjust strategies accordingly.
- Experience in brand management, PR, and media relations, with a network of industry contacts.
- Creative thinker with a customer-centric approach and a passion for storytelling.
- Ability to work in a fast-paced, multicultural environment and collaborate with global and local teams.