job description
Join Ngee Ann Academy as a Marketing & Communications Executive and play a pivotal role in shaping the future of UK transnational education and Executive Programmes in Southeast Asia. Based in the vibrant hub of Bali, Indonesia, you will drive innovative marketing strategies to attract and engage a diverse audience of students, professionals, and academic partners.
This is a unique opportunity to blend creativity with strategic thinking, leveraging digital and traditional channels to elevate brand visibility, student recruitment, and programme awareness. If you are passionate about education, marketing, and cross-cultural communication, this role offers the perfect platform to make a meaningful impact in a dynamic, international setting.
Ngee Ann Academy is a trusted name in transnational education, committed to delivering world-class learning experiences. As part of our team, you will collaborate with global partners, local stakeholders, and a talented marketing team to execute campaigns that resonate with ambitious learners across the region.
Responsibility
- Develop and implement comprehensive marketing and recruitment strategies for UK transnational education and Executive Programmes, tailored to the Southeast Asian market.
- Create and manage digital marketing campaigns (SEO, SEM, social media, email marketing) to drive student enquiries and programme applications.
- Produce engaging content (brochures, website copy, blogs, videos, and social media posts) that highlights programme benefits and student success stories.
- Collaborate with UK partner universities and local institutions to co-develop promotional materials and joint marketing initiatives.
- Organize and execute events, webinars, and open days to showcase programmes and engage prospective students.
- Monitor and analyze marketing performance metrics (ROI, conversion rates, engagement) and optimize strategies based on data insights.
- Manage brand consistency across all communication channels, ensuring alignment with Ngee Ann Academy’s and partner institutions’ guidelines.
- Conduct market research to identify trends, competitor activities, and opportunities for programme growth in Indonesia and the wider region.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field. A master’s degree is a plus.
- Minimum 3-5 years of experience in marketing, communications, or student recruitment, preferably in the education sector.
- Proven track record in digital marketing (SEO, Google Ads, social media management) and content creation.
- Excellent written and verbal communication skills in English; proficiency in Indonesian or other Southeast Asian languages is advantageous.
- Strong analytical and project management skills, with the ability to handle multiple campaigns simultaneously.
- Experience working with international partners or transnational education programmes is highly desirable.
- Creative thinker with a data-driven approach to decision-making.
- Familiarity with CRM systems, marketing automation tools (e.g., HubSpot, Mailchimp), and Google Analytics.