job description
Join PT Weabro Mitra Jaya (Klinik Utama Bedah STWC) as a Marketing Communication Specialist and play a pivotal role in shaping the brand identity of our leading healthcare clinic. Based in the vibrant heart of Denpasar, Bali, this position offers a unique opportunity to blend creativity with strategic communication in a dynamic, patient-centered environment.
We are seeking a passionate and innovative professional to develop and execute cutting-edge marketing strategies that enhance our clinic’s reputation, engage our community, and drive patient acquisition. If you thrive in collaborative settings and have a knack for storytelling, this role is your chance to make a tangible impact in the healthcare sector.
As part of our team, you will work closely with cross-functional departments to ensure brand consistency, leverage digital and traditional marketing channels, and create compelling content that resonates with our audience. Your efforts will directly contribute to our mission of delivering exceptional medical care with a human touch.
Responsibility
- Develop and implement comprehensive marketing communication strategies to elevate the clinic’s brand presence in Bali and beyond.
- Create engaging content for digital platforms (website, social media, email campaigns) and traditional media (print, radio, events).
- Collaborate with medical and administrative teams to ensure accurate, patient-friendly messaging across all channels.
- Manage social media accounts, monitor trends, and analyze performance metrics to optimize outreach.
- Organize and execute community engagement events, health awareness campaigns, and promotional activities.
- Coordinate with external vendors, including designers, printers, and media outlets, to produce high-quality marketing materials.
- Conduct market research to identify opportunities, competitor strategies, and patient needs.
- Track KPIs and provide regular reports on campaign effectiveness, ROI, and areas for improvement.
Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum of 3 years of experience in marketing or communications, preferably in healthcare, wellness, or service industries.
- Proven track record in developing successful marketing campaigns and managing digital platforms.
- Excellent written and verbal communication skills in English and Bahasa Indonesia.
- Proficiency in graphic design tools (e.g., Canva, Adobe Suite) and analytics platforms (e.g., Google Analytics, Meta Insights).
- Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
- Creative thinker with a data-driven approach to decision-making.
- Passion for healthcare and a commitment to ethical, patient-centered marketing practices.