job description
Join Tavor Perry as a Marketing Automation Specialist and become a key player in transforming how we engage, nurture, and convert leads through innovative automation strategies. Based in the vibrant hub of Canggu, Bali, you’ll work in a dynamic, fast-paced environment where creativity meets data-driven decision-making.
In this role, you’ll design, implement, and optimize multi-channel marketing automation workflows to enhance customer journeys, improve lead quality, and drive measurable business growth. Whether it’s email sequences, CRM integrations, or performance analytics, your expertise will directly impact our ability to scale efficiently and deliver personalized experiences at scale.
If you’re passionate about leveraging technology to solve marketing challenges and thrive in a collaborative, results-oriented culture, this is your opportunity to make a difference. Be one of us and help shape the future of digital engagement!
Responsibility
- Develop and execute end-to-end marketing automation workflows (e.g., lead nurturing, onboarding, re-engagement) using platforms like HubSpot, Marketo, or ActiveCampaign.
- Segment audiences and personalize content to improve open rates, click-through rates, and conversions across email, SMS, and social channels.
- Collaborate with cross-functional teams (sales, content, design) to align automation strategies with business goals and campaign objectives.
- Monitor, analyze, and report on KPIs (e.g., CTR, conversion rates, ROI) to refine strategies and demonstrate impact.
- Integrate marketing automation tools with CRM systems (e.g., Salesforce, HubSpot) to ensure seamless data flow and lead management.
- A/B test automation sequences, subject lines, and CTAs to optimize performance and user experience.
- Stay ahead of industry trends in marketing automation, AI, and MarTech to recommend and implement innovative solutions.
- Troubleshoot technical issues and ensure data accuracy across automation platforms and databases.
Qualifications
- 2+ years of experience in marketing automation, email marketing, or digital campaign management.
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Pardot, Mailchimp, ActiveCampaign).
- Strong understanding of CRM systems (Salesforce, HubSpot CRM) and data segmentation.
- Analytical mindset with experience in Google Analytics, A/B testing, and performance tracking.
- Excellent written and verbal communication skills in English for crafting compelling copy.
- Basic knowledge of HTML/CSS and API integrations is a plus.
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
- Degree in Marketing, Communications, Business, or a related field (or equivalent experience).