job description
Join Sketch Books Inc. as a Marketing Associate and play a pivotal role in driving customer engagement and loyalty through our innovative Fully Booked Loyalty Program. Based in the vibrant and culturally rich island of Bali, you will develop and execute strategic marketing initiatives to promote the program across in-store locations, digital platforms, and affiliate networks.
This is a unique opportunity to blend creativity with data-driven marketing, ensuring our customers remain connected and rewarded for their loyalty. You’ll collaborate with cross-functional teams to enhance brand visibility, optimize customer retention, and create compelling campaigns that resonate with our diverse audience.
If you’re passionate about marketing, thrive in dynamic environments, and have a knack for building meaningful customer relationships, we’d love to hear from you!
Responsibility
- Develop and implement marketing strategies to promote the Fully Booked Loyalty Program across all channels, including in-store, online, and affiliate networks.
- Create engaging content (e.g., emails, social media posts, in-store signage) to drive program awareness and participation.
- Monitor and analyze loyalty program performance using KPIs such as enrollment rates, redemption rates, and customer retention.
- Collaborate with sales, customer service, and digital teams to ensure seamless program integration and execution.
- Identify and leverage partnerships with local businesses, influencers, or media outlets to expand program reach in Bali.
- Conduct market research to understand customer preferences and tailor loyalty rewards to meet their needs.
- Manage program budgets, track expenses, and provide regular reports on ROI and effectiveness.
- Organize and execute loyalty-focused events, workshops, or promotions to boost engagement.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 2 years of experience in marketing, preferably with exposure to loyalty programs, retail, or digital marketing.
- Strong understanding of customer relationship management (CRM) and data analytics tools.
- Excellent written and verbal communication skills in English; proficiency in Indonesian is a plus.
- Creative thinker with a proven ability to develop compelling campaigns and content.
- Proficiency in Microsoft Office, Google Analytics, and social media management platforms.
- Ability to work independently and collaboratively in a fast-paced, multicultural environment.
- Passion for books, retail, or customer-centric industries is highly desirable.