job description
Join Electronic City Indonesia as a Marketing Assistant Manager (Grocery) and play a pivotal role in shaping the future of retail marketing in Bali’s most dynamic regions. This is a unique opportunity to develop and execute integrated marketing strategies across both online and offline channels, driving brand awareness, customer engagement, and sustainable business growth in the competitive grocery sector.
Based in the vibrant hubs of Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung, you will collaborate with cross-functional teams to create impactful campaigns, leverage digital marketing tools, and analyze market trends to optimize performance. Your expertise will directly contribute to enhancing the brand’s presence and revenue in one of Indonesia’s most thriving markets.
If you are a strategic thinker with a passion for marketing innovation and a drive to excel in a fast-paced environment, this contract role offers the perfect platform to advance your career while making a tangible impact.
Responsibility
- Develop and implement data-driven marketing strategies for grocery products across digital (social media, email, SEO/SEM) and traditional channels (print, in-store promotions).
- Oversee the creation of compelling content and campaigns aligned with brand identity and business objectives.
- Monitor and analyze KPIs and ROI of marketing initiatives, providing actionable insights for continuous improvement.
- Collaborate with sales, product, and creative teams to ensure cohesive messaging and execution of promotional activities.
- Manage relationships with external vendors, agencies, and media partners to maximize reach and efficiency.
- Conduct market research to identify trends, competitor activities, and customer preferences in the Bali grocery market.
- Optimize customer engagement through loyalty programs, CRM strategies, and personalized marketing efforts.
- Coordinate and execute in-store and online events to boost brand visibility and sales.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 3-5 years of experience in marketing, preferably in retail, FMCG, or grocery sectors.
- Proven track record in digital marketing (SEO, social media, PPC) and traditional marketing channels.
- Strong analytical skills with proficiency in tools like Google Analytics, CRM software, or marketing automation platforms.
- Excellent communication and project management skills to lead cross-functional initiatives.
- Creative mindset with the ability to develop innovative, customer-centric campaigns.
- Familiarity with the Bali market and consumer behavior is a plus.
- Fluency in English and Indonesian; additional local languages are advantageous.