job description
Join People Profilers as an Automotive Marketing Executive in the heart of Bali, where innovation meets tropical inspiration. This role is your opportunity to drive high-impact marketing campaigns for a leading automotive brand, elevating showroom traffic, dealer engagement, and overall brand visibility across Southeast Asia’s dynamic market.
Based in Bali’s vibrant business hubs—Canggu, Ubud, Denpasar, or surrounding areas—you’ll collaborate with cross-functional teams to craft data-driven strategies that resonate with modern consumers. From exclusive launch events to digital storytelling, your work will directly influence sales performance and customer loyalty.
Why this role? Bali’s thriving expat and local business ecosystem offers a unique blend of creativity, strategic thinking, and cultural insight—perfect for a marketer passionate about automotive excellence. Whether you’re optimizing dealer partnerships or conceptualizing immersive brand experiences, your contributions will shape the future of mobility in the region.
Responsibility
- Develop and execute integrated marketing campaigns (digital, print, and experiential) to boost brand awareness and showroom footfall.
- Collaborate with automotive dealers and distributors to align local promotions with global brand guidelines.
- Plan and manage high-profile events, including product launches, test-drive experiences, and VIP client engagements.
- Analyze market trends and competitor activity to refine target audience segmentation and messaging strategies.
- Oversee social media and content marketing initiatives, ensuring consistent brand voice across all channels.
- Monitor campaign performance using KPIs (ROI, lead conversion, engagement rates) and present insights to stakeholders.
- Coordinate with PR agencies to secure media coverage and influencer partnerships for maximum reach.
- Support sales teams with collateral development (brochures, presentations, sales tools) tailored to regional markets.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3–5 years of experience in marketing, preferably within the automotive, luxury, or B2B sectors.
- Proven track record in campaign management, event planning, and dealer collaboration.
- Strong analytical skills with proficiency in Google Analytics, CRM tools, or marketing automation platforms.
- Exceptional written and verbal communication skills in English; multilingual (Bahasa Indonesia) is a plus.
- Creative thinker with a data-driven approach to problem-solving.
- Ability to thrive in a fast-paced, cross-cultural environment with minimal supervision.
- Familiarity with SEO/SEM, email marketing, and paid social advertising is advantageous.