job description
Join The International School of Kuala Lumpur (ISKL) as a Marketing and Communications Copywriter and play a pivotal role in crafting compelling narratives that inspire and engage a global community. Based in the vibrant hub of Bali, Indonesia, youâll shape the voice of an esteemed international school, transforming stories into impactful, purpose-driven communications.
In this dynamic role, youâll collaborate with cross-functional teams to develop content that resonates with diverse audiencesâfrom prospective families to alumni and partners. Your words will bring to life the schoolâs mission, values, and achievements, driving brand awareness and fostering meaningful connections.
If youâre a creative wordsmith with a passion for education and a knack for storytelling, this is your opportunity to make a lasting impact in a thriving, multicultural environment.
Responsibility
- Develop and refine compelling copy for marketing materials, including brochures, websites, social media, and email campaigns.
- Craft engaging narratives for school publications, newsletters, and annual reports to highlight student achievements and institutional milestones.
- Collaborate with the marketing and admissions teams to create persuasive content that attracts prospective students and families.
- Edit and proofread content to ensure clarity, consistency, and alignment with the schoolâs brand voice and style guidelines.
- Research and stay updated on industry trends to produce relevant, high-impact messaging.
- Manage content calendars and deadlines to ensure timely delivery of projects.
- Work with designers and multimedia teams to integrate copy with visual elements for cohesive storytelling.
- Monitor and analyze the performance of written content, adjusting strategies to maximize engagement and conversions.
Qualifications
- Bachelorâs degree in Marketing, Communications, Journalism, English, or a related field.
- Minimum 3 years of experience in copywriting, content creation, or a similar role, preferably in education or non-profit sectors.
- Exceptional writing, editing, and proofreading skills with a keen eye for detail.
- Strong portfolio showcasing a range of writing styles and the ability to adapt tone for different audiences.
- Proficiency in SEO best practices and content management systems (CMS).
- Experience with social media platforms and digital marketing tools.
- Ability to work independently and collaboratively in a fast-paced, multicultural environment.
- Familiarity with international school systems or educational institutions is a plus.