job description
Are you a creative thinker with a passion for turning bold ideas into unforgettable brand experiences? Fruitas Holdings is seeking a Marketing Activation Specialist to join our dynamic team in Bali and drive impactful, high-energy campaigns that captivate audiences and elevate our brand presence.
In this role, youâll be at the heart of our marketing strategy, collaborating with cross-functional teams to design, execute, and optimize activation initiatives that resonate with our target market. From experiential events to digital engagement, youâll bring concepts to life with precision, creativity, and data-driven insights. Whether itâs launching a new product, amplifying a seasonal promotion, or strengthening customer loyalty, your work will directly shape how consumers connect with our brand.
Based in the vibrant hub of Canggu, youâll thrive in a fast-paced, innovative environment where your ideas are valued, and your impact is measurable. If youâre ready to make your mark in a company that blends tradition with cutting-edge marketing, we want to hear from you!
Responsibility
- Develop and execute end-to-end marketing activation plans, including experiential events, in-store promotions, and digital campaigns.
- Collaborate with creative, sales, and product teams to align activation strategies with brand goals and market trends.
- Manage budgets, timelines, and vendor relationships to ensure seamless, cost-effective campaign delivery.
- Leverage data analytics to measure campaign performance, derive insights, and optimize future activations.
- Create compelling content (e.g., social media, email, collateral) to support activation efforts and drive engagement.
- Monitor competitor activities and industry trends to identify opportunities for innovative, differentiated activations.
- Build and maintain relationships with partners, influencers, and stakeholders to amplify reach and impact.
- Prepare post-campaign reports with KPIs, ROI analysis, and actionable recommendations for continuous improvement.
Qualifications
- Bachelorâs degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in marketing activation, event management, or brand experiential roles.
- Proven track record of designing and executing successful campaigns with measurable results.
- Strong project management skills, with the ability to juggle multiple initiatives in a deadline-driven environment.
- Excellent communication and storytelling abilities, with a knack for crafting engaging narratives.
- Proficiency in digital marketing tools (e.g., Google Analytics, social media platforms, CRM systems).
- Creative problem-solver with a customer-centric mindset and a passion for innovation.
- Fluency in English; additional languages (e.g., Indonesian) are a plus.