job description
Are you a data-driven professional with a passion for uncovering consumer trends and shaping business strategies? Koko Mart Trading is seeking a Market Research Specialist to join our dynamic retail team in Badung, Bali. In this pivotal role, you will analyze market data, identify growth opportunities, and provide actionable insights to drive our product and marketing strategies forward.
As part of our innovative team, you will collaborate with cross-functional departments to translate complex data into clear, strategic recommendations. Your expertise will directly influence decision-making processes, helping us stay ahead in a competitive retail landscape. Whether you're conducting competitor analysis, tracking consumer behavior, or forecasting market trends, your work will have a tangible impact on our business growth.
If you thrive in a fast-paced environment and are eager to leverage your analytical skills to make a difference, we invite you to apply. This is your chance to grow your career in a supportive, forward-thinking company while enjoying the vibrant culture and lifestyle of Bali.
Responsibility
- Conduct comprehensive market research to identify trends, opportunities, and consumer preferences in the retail sector.
- Collect and analyze qualitative and quantitative data from various sources, including surveys, focus groups, and industry reports.
- Develop and present detailed reports and dashboards to stakeholders, highlighting key insights and actionable recommendations.
- Monitor competitor activities, pricing strategies, and market positioning to inform business decisions.
- Collaborate with marketing, product, and sales teams to align research findings with business objectives.
- Design and implement data collection tools, such as questionnaires and surveys, to gather relevant market information.
- Forecast market trends and consumer demand to guide inventory and product development strategies.
- Stay updated on industry best practices, emerging technologies, and tools in market research and data analysis.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, or a related field. Master’s degree is a plus.
- Minimum of 3 years of experience in market research, data analysis, or a similar role, preferably in the retail or FMCG industry.
- Proficiency in data analysis tools such as SPSS, Excel (advanced), Tableau, or Power BI.
- Strong analytical and critical thinking skills with the ability to interpret complex data sets.
- Excellent communication and presentation skills to convey insights clearly to non-technical stakeholders.
- Experience with qualitative and quantitative research methods, including survey design and statistical analysis.
- Familiarity with SEO and digital marketing analytics is an advantage.
- Ability to work independently, manage multiple projects, and meet tight deadlines in a fast-paced environment.