job description
Join Sephora, a global leader in beauty retail, as the Integrated Marketing Manager in Bali. In this dynamic role, you will drive innovative marketing strategies across digital and traditional channels, ensuring seamless brand experiences for our customers in Southeast Asia and Australia/New Zealand (SEA ANZ). Reporting to the Senior Manager, Integrated Marketing, you will lead cross-functional teams to execute impactful campaigns that elevate Sephoraâs presence in the region.
This is a unique opportunity to shape the future of beauty marketing in one of the worldâs most vibrant markets. If you are a creative thinker with a passion for beauty and a track record of delivering results, we want you on our team!
Responsibility
- Develop and execute integrated marketing strategies across digital, social, and offline channels to drive brand awareness and customer engagement.
- Collaborate with regional teams to align marketing initiatives with Sephoraâs global brand vision while tailoring campaigns for local markets.
- Lead the planning and execution of multi-channel campaigns, including email, social media, influencer partnerships, and in-store activations.
- Analyze market trends, consumer insights, and campaign performance to optimize marketing strategies and ROI.
- Manage relationships with external agencies, vendors, and partners to ensure high-quality deliverables and seamless execution.
- Oversee budget allocation and spending to maximize impact while maintaining cost efficiency.
- Work closely with the e-commerce and retail teams to ensure a cohesive omnichannel customer experience.
- Monitor competitor activities and industry trends to identify opportunities for innovation and differentiation.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in integrated marketing, with a focus on digital and omnichannel strategies.
- Proven track record of managing successful marketing campaigns in the beauty, retail, or luxury sectors.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent project management skills, with the ability to lead cross-functional teams and manage multiple priorities.
- Proficiency in marketing tools and platforms, including CRM systems, social media management tools, and analytics platforms.
- Creative thinker with a passion for beauty and a deep understanding of consumer behavior.
- Strong communication and presentation skills, with the ability to influence stakeholders at all levels.