job description
Join BikesOnline as our Loyalty & Direct Marketing Manager and shape the future of customer engagement for one of the worldâs fastest-growing e-bike retailers!
BikesOnline is on a mission to make cycling accessible, sustainable, and exciting for everyone. As our Loyalty & Direct Marketing Manager, youâll lead our email, SMS, and loyalty strategies across Australia and the USA, driving retention, repeat purchases, and long-term customer value. This is a high-impact role for a data-driven marketer who thrives in a fast-paced, remote-first environment and wants to make a real difference in how we connect with our global community of cyclists.
In this role, youâll own the end-to-end customer journeyâfrom crafting personalized campaigns to analyzing performance and optimizing for growth. Youâll collaborate with cross-functional teams, including digital marketing, e-commerce, and customer support, to ensure our loyalty programs and direct marketing efforts align with business goals. If youâre passionate about CRM, retention marketing, and driving measurable results, this is your chance to lead a critical function for a brand thatâs redefining the cycling industry.
As part of our remote-first team, youâll enjoy the flexibility to work from anywhere in Bali (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung), with a competitive salary, performance bonuses, and opportunities for professional growth. Join us and help build a loyal customer base that keeps coming back for more!
Responsibility
- Develop and execute BikesOnlineâs email, SMS, and loyalty marketing strategies to drive customer retention, repeat purchases, and lifetime value in Australia and the USA.
- Own the CRM platform (e.g., Klaviyo, HubSpot) to segment audiences, personalize campaigns, and automate workflows for maximum engagement and conversion.
- Design and optimize loyalty programs, referral incentives, and subscription models to increase customer stickiness and revenue.
- Collaborate with digital marketing, e-commerce, and product teams to align direct marketing efforts with broader business objectives and promotional calendars.
- Analyze campaign performance using metrics like open rates, click-through rates, conversion rates, and ROI, and use insights to refine strategies.
- Manage A/B testing for subject lines, content, CTAs, and send times to continuously improve campaign effectiveness.
- Monitor industry trends in direct marketing, loyalty programs, and customer retention, and implement best practices to keep BikesOnline ahead of the competition.
- Report on KPIs and present actionable insights to leadership, demonstrating the impact of loyalty and direct marketing initiatives on revenue growth.
Qualifications
- 5+ years of experience in direct marketing, CRM, or loyalty marketing, with a proven track record of driving retention and revenue growth.
- Hands-on experience with email/SMS marketing platforms (e.g., Klaviyo, HubSpot, Mailchimp) and marketing automation tools.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions to optimize campaigns.
- Experience managing loyalty programs, referral schemes, or subscription models in an e-commerce or retail environment.
- Excellent written communication skills with a knack for crafting compelling, high-converting copy for email and SMS campaigns.
- Familiarity with A/B testing and optimization techniques to improve campaign performance.
- Ability to work remotely and collaborate effectively with cross-functional teams in a fast-paced, global environment.
- Passion for cycling or e-commerce is a plus, but not requiredâweâre looking for someone whoâs excited about driving customer loyalty!