job description
Are you passionate about crafting seamless customer journeys and driving engagement through data-driven strategies? We are seeking a dynamic Lifecycle & CRM Marketing Manager to join our team in Bali. In this role, you will own the end-to-end customer lifecycle, leveraging automation and personalization to optimize every touchpoint and boost conversions.
As the bridge between marketing and customer experience, you will design and execute multi-channel campaigns that nurture leads, retain customers, and maximize lifetime value. Your expertise in CRM platforms, segmentation, and analytics will be key to delivering measurable results in a fast-paced, innovative environment.
If you thrive in a collaborative setting and have a knack for turning data into actionable insights, this is your opportunity to make a real impact in a growing organization. Join us and help shape the future of customer engagement in Bali’s vibrant digital landscape.
Responsibility
- Develop and execute lifecycle marketing strategies to enhance customer acquisition, retention, and loyalty.
- Design and manage automated email, SMS, and push notification campaigns using CRM tools (e.g., HubSpot, Salesforce, or similar).
- Segment audiences based on behavior, demographics, and engagement to deliver personalized experiences.
- Analyze campaign performance and customer data to refine strategies and improve ROI.
- Collaborate with cross-functional teams (sales, product, design) to align marketing efforts with business goals.
- Optimize customer touchpoints across all channels to ensure a cohesive and engaging journey.
- Stay ahead of industry trends and best practices in CRM and lifecycle marketing.
- Monitor and report on key metrics such as open rates, click-through rates, and conversion rates.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in CRM, lifecycle marketing, or digital marketing roles.
- Proven expertise in CRM platforms (e.g., HubSpot, Salesforce, Braze) and marketing automation tools.
- Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, SQL).
- Excellent written and verbal communication skills in English.
- Experience with A/B testing and optimization of marketing campaigns.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
- Creative thinker with a data-driven approach to problem-solving.