job description
Join PT Ramai Bersama Indonesia (URU), a dynamic and fast-growing company at the forefront of digital marketing and influencer engagement in Indonesia. We are seeking a passionate and results-driven KOL (Key Opinion Leader) Specialist to join our team in Bali (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung). In this role, you will play a pivotal part in shaping our influencer marketing strategies, fostering authentic connections with KOLs, and driving brand awareness across digital platforms.
As a KOL Specialist, you will collaborate with cross-functional teams to identify, engage, and manage relationships with influencers and content creators who align with our brand values. Your expertise in digital trends, social media platforms, and influencer marketing will help us create impactful campaigns that resonate with our target audience. If you thrive in a creative, fast-paced environment and have a knack for building meaningful partnerships, this is the perfect opportunity to grow your career with a company that values innovation and collaboration.
Bali offers a vibrant and inspiring work environment, blending professional growth with a high quality of life. Whether you're based in the cultural hub of Ubud, the digital nomad hotspot of Canggu, or the bustling streets of Denpasar, you'll be part of a team that is redefining digital marketing in Indonesia. Apply now and take the next step in your career with URU!
Responsibility
- Identify, research, and engage with Key Opinion Leaders (KOLs) and influencers who align with our brand values and target audience.
- Develop and execute influencer marketing strategies to enhance brand visibility and engagement across social media platforms (Instagram, TikTok, YouTube, etc.).
- Negotiate contracts, deliverables, and compensation with KOLs and influencers, ensuring mutually beneficial partnerships.
- Collaborate with the marketing and creative teams to conceptualize and implement influencer-driven campaigns that drive measurable results.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
- Maintain strong relationships with KOLs, ensuring consistent communication and alignment with brand guidelines.
- Stay updated on digital marketing trends, influencer platforms, and industry best practices to keep our strategies innovative and effective.
- Coordinate with internal and external stakeholders to ensure seamless execution of influencer campaigns from start to finish.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 2-3 years of experience in influencer marketing, digital marketing, or social media management, preferably in a KOL or agency setting.
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and their algorithms.
- Proven track record of successfully managing influencer campaigns and measuring their impact.
- Excellent negotiation, communication, and relationship-building skills.
- Ability to analyze data and derive actionable insights to optimize campaign performance.
- Creative mindset with a passion for digital trends and storytelling.
- Fluency in English and Bahasa Indonesia; additional languages are a plus.
- Experience working in Bali or familiarity with the local influencer landscape is highly desirable.