job description
Are you a dynamic and creative professional with a passion for influencer marketing? We’re seeking a KOL (Key Opinion Leader) Specialist to join our team in Bali, Indonesia and drive impactful creator collaborations that elevate brand visibility and engagement.
In this role, you’ll be at the forefront of building strategic partnerships with influencers, managing end-to-end campaigns, and negotiating win-win collaborations. Your expertise in creator marketing will help shape brand narratives, expand digital reach, and foster authentic connections with target audiences. If you thrive in a fast-paced, innovative environment and have a knack for spotting trends, this is your opportunity to make a mark in the ever-evolving world of influencer marketing.
Based in one of Bali’s vibrant hubs—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, or Kuta—you’ll work in a collaborative setting that values creativity, data-driven strategies, and measurable results. Whether you’re a seasoned professional or an ambitious marketer ready to take the next step, this role offers the chance to grow with a forward-thinking team.
Responsibility
- Influencer Partnership Development: Identify, vet, and onboard high-potential KOLs and influencers aligned with brand values and campaign goals.
- Campaign Strategy & Execution: Design and implement end-to-end influencer marketing campaigns, from concept to performance analysis.
- Negotiation & Contract Management: Lead contract discussions, ensuring fair compensation, deliverables, and compliance with brand guidelines.
- Content Collaboration: Work closely with creators to develop authentic, engaging content that resonates with target audiences.
- Performance Tracking: Monitor KPIs (engagement rates, reach, conversions) and provide actionable insights to optimize future campaigns.
- Trend & Competitor Analysis: Stay ahead of industry trends, competitor strategies, and emerging platforms to inform data-driven decisions.
- Stakeholder Coordination: Liaise with internal teams (marketing, PR, product) to align influencer activities with broader brand initiatives.
- Reporting & ROI Measurement: Prepare detailed reports on campaign performance, ROI, and recommendations for improvement.
Qualifications
- Proven Experience: Minimum 2+ years in influencer marketing, KOL management, or digital PR, preferably in the APAC region.
- Strong Network: Existing relationships with influencers, agencies, or creator platforms are a plus.
- Analytical Mindset: Proficiency in tools like Google Analytics, social media insights, or influencer marketing platforms (e.g., Upfluence, AspireIQ).
- Negotiation Skills: Ability to secure favorable terms while maintaining positive relationships with creators.
- Creative & Strategic Thinker: Talent for crafting compelling narratives and aligning them with business objectives.
- Communication Excellence: Fluent English (written and verbal) with the ability to tailor messaging for diverse audiences.
- Adaptability: Comfortable working in a fast-paced, remote or hybrid environment with a global mindset.
- Portfolio: Examples of successful influencer campaigns or case studies are highly desirable.