job description
Join Impian Property Management as a KOL & Digital Creative Specialist and play a pivotal role in elevating the digital presence of our luxury villa and hospitality brands across Baliās most sought-after destinations. This is a unique opportunity to blend creativity with strategy, crafting compelling content and leveraging influencer partnerships to drive brand awareness, engagement, and growth.
Based in the vibrant heart of Baliāwhether in Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badungāyouāll collaborate with a dynamic team to develop innovative digital campaigns that resonate with global audiences. Your work will shape how travelers perceive and interact with our premium properties, turning digital touchpoints into unforgettable brand experiences.
If youāre a passionate storyteller with a knack for social media trends, influencer marketing, and visually stunning content, weād love to hear from you. This role offers the chance to make a tangible impact in Baliās booming hospitality industry while growing your career in a creative, fast-paced environment.
Responsibility
- Develop and execute data-driven digital content strategies to enhance brand visibility and engagement across social media platforms (Instagram, TikTok, YouTube, etc.).
- Identify, negotiate, and manage collaborations with Key Opinion Leaders (KOLs) and influencers to amplify brand reach and credibility.
- Create high-quality, on-brand visual and written content, including photos, videos, reels, and captions, tailored to our villa and hospitality offerings.
- Monitor and analyze performance metrics (engagement rates, follower growth, conversions) to refine strategies and report insights to stakeholders.
- Stay ahead of digital marketing trends, platform algorithm updates, and emerging content formats to keep our brands competitive.
- Coordinate with the marketing and operations teams to ensure consistent brand messaging across all digital channels.
- Plan and execute paid and organic campaigns, including influencer takeovers, giveaways, and user-generated content initiatives.
- Manage content calendars, scheduling, and community engagement to maintain a strong, active online presence.
Qualifications
- Proven experience (2+ years) in digital marketing, social media management, or influencer marketing, preferably in hospitality, real estate, or lifestyle brands.
- Strong portfolio showcasing creative content creation (photography, videography, graphic design, or copywriting) with a focus on storytelling.
- Deep understanding of social media platforms (Instagram, TikTok, Facebook, LinkedIn) and their best practices for B2C engagement.
- Experience in KOL/influencer outreach, negotiation, and campaign management, including contract and ROI analysis.
- Proficiency in content creation tools (Canva, Adobe Creative Suite, CapCut, etc.) and analytics platforms (Google Analytics, Meta Business Suite, etc.).
- Excellent communication and project management skills to juggle multiple campaigns and deadlines.
- Fluency in English (written and verbal); Indonesian language skills are a plus.
- Passion for travel, hospitality, or luxury lifestyle with a keen eye for trends in Baliās tourism market.