job description
Are you passionate about beauty, cosmetics, and the power of influencer marketing? PT Derma Enom Farma, a leading innovator in the beauty and skincare industry, is seeking a dynamic Key Opinion Leader (KOL) Specialist to join our growing team in Bali. In this role, you will be the driving force behind our influencer partnerships, shaping brand perception and accelerating growth through strategic collaborations with top beauty influencers and content creators.
As the bridge between our brand and the digital beauty community, you will craft compelling campaigns that resonate with audiences across Indonesia and beyond. Bali’s vibrant lifestyle and thriving digital nomad scene make it the perfect hub for creativity and innovation in beauty marketing. Whether you're based in Canggu, Ubud, Denpasar, or any of Bali’s iconic locations, you’ll have the flexibility to work in a dynamic environment while making a tangible impact on our brand’s success.
This is an exciting opportunity for a results-driven professional who thrives in fast-paced, creative environments. If you have a keen eye for trends, a knack for relationship-building, and a passion for beauty, we want to hear from you. Join us and help shape the future of beauty marketing in Indonesia!
PT Derma Enom Farma is committed to fostering an inclusive and diverse workplace. We celebrate creativity, innovation, and collaboration, and we offer competitive benefits, professional growth opportunities, and a supportive team culture.
Responsibility
- Develop and execute strategic KOL/influencer marketing campaigns to enhance brand visibility and engagement in the beauty and cosmetics sector.
- Identify, negotiate, and manage relationships with top beauty influencers, content creators, and industry experts across platforms like Instagram, TikTok, YouTube, and blogs.
- Collaborate with cross-functional teams (marketing, creative, PR) to align KOL campaigns with broader brand objectives and product launches.
- Monitor and analyze campaign performance, providing data-driven insights and recommendations to optimize ROI and engagement metrics.
- Stay ahead of industry trends, competitor activities, and emerging platforms to ensure our influencer strategies remain innovative and effective.
- Coordinate with influencers on content creation, ensuring brand guidelines, messaging, and aesthetic standards are met while allowing creative freedom.
- Manage budgets for influencer partnerships, ensuring cost-effective spending and maximizing campaign impact.
- Build long-term relationships with key influencers, fostering loyalty and advocacy for our brand.
Qualifications
- Minimum 3 years of experience in influencer marketing, digital marketing, or brand communications, preferably in the beauty, cosmetics, or lifestyle industry.
- Proven track record of managing successful KOL/influencer campaigns with measurable results (e.g., engagement rates, conversions, brand awareness).
- Strong network of beauty influencers, content creators, and industry contacts in Indonesia or Southeast Asia.
- Excellent communication, negotiation, and relationship-building skills, with the ability to engage and inspire influencers at all levels.
- Proficiency in social media platforms (Instagram, TikTok, YouTube, etc.) and tools for influencer discovery, analytics, and campaign management (e.g., BuzzSumo, Upfluence, Hootsuite).
- Analytical mindset with the ability to interpret data, track KPIs, and generate actionable insights to improve campaign performance.
- Creative thinker with a passion for beauty trends, digital marketing, and storytelling.
- Fluency in English and Bahasa Indonesia; additional languages are a plus.
- Ability to work independently, manage multiple projects, and thrive in a fast-paced, deadline-driven environment.