job description
Join Optum as a B2B Customer Lifecycle Strategy Lead and drive impactful marketing strategies that enhance customer engagement and business growth. In this dynamic role, you will lead ROI-driven campaigns, analyze performance metrics, and optimize customer lifecycle initiatives to maximize revenue and retention.
Based in the vibrant regions of Bali, you will collaborate with cross-functional teams to develop data-driven strategies, interpret campaign-level P&L impacts, and ensure seamless customer experiences. This is a unique opportunity to shape the future of B2B marketing in a global organization while enjoying the work-life balance of Bali’s inspiring environment.
If you are a strategic thinker with a passion for customer-centric marketing, we invite you to apply and be part of a team that values innovation, collaboration, and results.
Responsibility
- Develop and execute B2B customer lifecycle strategies to drive engagement, retention, and revenue growth.
- Lead ROI-driven marketing campaigns, ensuring alignment with business objectives and customer needs.
- Analyze campaign performance and interpret P&L impacts to optimize marketing spend and outcomes.
- Collaborate with sales, product, and analytics teams to refine customer segmentation and targeting strategies.
- Design and implement customer journey maps to enhance the end-to-end B2B experience.
- Monitor industry trends and competitive landscapes to identify opportunities for innovation.
- Present insights and recommendations to senior leadership to inform strategic decisions.
- Foster a culture of data-driven decision-making within the marketing team.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
- 5+ years of experience in B2B marketing, customer lifecycle management, or strategic marketing roles.
- Proven track record of managing ROI-driven campaigns and interpreting financial impacts.
- Strong analytical skills with proficiency in data analysis tools and CRM platforms.
- Excellent communication and stakeholder management skills.
- Experience in customer segmentation, journey mapping, and retention strategies.
- Ability to thrive in a fast-paced, collaborative environment.
- Familiarity with the healthcare or technology industry is a plus.