job description
Join Erdigma as a Key Opinion Leader (KOL) & Influencer Marketing Specialist and drive impactful brand collaborations in Bali’s dynamic digital landscape. In this role, you’ll develop and execute data-driven influencer strategies to amplify brand awareness, engagement, and conversions across social media platforms.
Based in the vibrant hubs of Cangcu, Ubud, or Denpasar, you’ll work closely with top-tier influencers, content creators, and internal teams to craft authentic, high-impact campaigns. Your expertise in trend analysis, relationship management, and performance tracking will be key to elevating Erdigma’s market presence in Indonesia’s competitive digital space.
If you’re passionate about leveraging the power of influencer marketing to shape consumer behavior and drive measurable results, this is your opportunity to make a difference with a forward-thinking company.
Responsibility
- Identify, vet, and onboard high-potential KOLs and influencers aligned with brand values and target audiences.
- Develop and execute end-to-end influencer marketing campaigns, from strategy to performance analysis.
- Negotiate contracts, manage budgets, and ensure ROI-positive collaborations with influencers.
- Monitor industry trends, competitor activities, and platform algorithm changes to refine strategies.
- Create compelling briefs and content guidelines for influencers to ensure brand consistency.
- Track KPIs (engagement rates, reach, conversions) and provide actionable insights to stakeholders.
- Build long-term relationships with macro/micro-influencers and brand ambassadors.
- Collaborate with cross-functional teams (marketing, creative, PR) to integrate influencer content into broader campaigns.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in influencer marketing, digital PR, or social media management.
- Proven track record of managing successful KOL campaigns with measurable outcomes.
- Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and analytics tools.
- Excellent negotiation, communication, and project management skills.
- Fluency in English and Indonesian; ability to engage with local and international influencers.
- Creative thinker with a data-driven approach to campaign optimization.
- Based in or willing to relocate to Bali (Canggu, Ubud, Denpasar, or surrounding areas).