job description
Join PT Samudera Marga Wisesa, a dynamic and forward-thinking company, as our next Integrated Marketing Manager in the vibrant and culturally rich island of Bali. In this pivotal role, you will be the driving force behind our marketing strategies, ensuring brand integrity while crafting impactful, multi-channel campaigns that resonate with our target audience. Baliâs thriving business ecosystem, combined with its global appeal, offers a unique opportunity to blend creativity with strategic execution in one of the worldâs most sought-after destinations.
As the guardian of our brand, you will lead cross-functional teams to develop and execute integrated marketing plans that align with business objectives. Your expertise in budget optimization, campaign management, and promotional strategies will be critical in maximizing ROI and elevating our market presence. Whether you're based in the digital nomad hub of Canggu, the cultural heart of Ubud, or the bustling urban center of Denpasar, this role offers the flexibility to work in a location that inspires you while contributing to a company with a strong vision for growth.
This is more than just a jobâitâs an opportunity to shape the future of a brand in a region known for its innovation and creativity. If youâre a strategic thinker with a passion for marketing and a desire to make a tangible impact, we want to hear from you. Join us in Bali and be part of a team that values collaboration, creativity, and results.
Responsibility
- Develop and execute integrated marketing strategies that align with company goals and enhance brand visibility across digital and traditional channels.
- Safeguard brand integrity by ensuring all marketing materials and campaigns adhere to brand guidelines and messaging standards.
- Lead and coordinate cross-functional teams, including creative, digital, and sales, to deliver cohesive and impactful marketing campaigns.
- Optimize marketing budgets to maximize ROI, allocating resources effectively across campaigns, promotions, and initiatives.
- Plan, execute, and measure the success of promotional activities, including events, partnerships, and digital campaigns.
- Analyze market trends, consumer behavior, and competitive landscapes to identify opportunities for growth and innovation.
- Collaborate with external agencies, vendors, and stakeholders to ensure seamless execution of marketing initiatives.
- Monitor and report on campaign performance, providing actionable insights and recommendations for continuous improvement.
Qualifications
- Bachelorâs degree in Marketing, Business, Communications, or a related field. A Masterâs degree is a plus.
- Minimum of 5 years of experience in integrated marketing, with a proven track record of developing and executing successful campaigns.
- Strong understanding of digital marketing channels, including social media, SEO, content marketing, and email marketing.
- Experience managing marketing budgets and optimizing spend to achieve business objectives.
- Excellent leadership and team coordination skills, with the ability to manage cross-functional projects.
- Analytical mindset with proficiency in data-driven decision-making and performance tracking tools (e.g., Google Analytics, CRM systems).
- Exceptional communication and presentation skills, with the ability to articulate ideas clearly and persuasively.
- Fluency in English is required; proficiency in Bahasa Indonesia is a strong advantage.