job description
Are you a social media enthusiast with a passion for influencer marketing? We’re seeking a dynamic Influencer Marketing Specialist to join our team in Kuala Lumpur (with relocation support for candidates from Sabah & Sarawak). This role offers the unique opportunity to work in a vibrant, fast-paced environment while contributing to cutting-edge digital campaigns across TikTok, Instagram, YouTube, and more.
As part of our mission to expand our influencer network, you’ll play a pivotal role in identifying, engaging, and managing top-tier content creators to amplify brand visibility and drive impactful marketing initiatives. Whether you’re negotiating partnerships, crafting creative briefs, or analyzing campaign performance, your work will directly shape our digital success.
This position is ideal for Chinese-speaking professionals from East Malaysia (Sabah & Sarawak) who are eager to relocate to Kuala Lumpur and thrive in a collaborative, results-driven setting. If you’re a strategic thinker with a knack for building relationships and a deep understanding of social media trends, we’d love to hear from you!
Responsibility
- Develop and execute influencer marketing strategies to align with brand goals and target audiences across platforms like TikTok, Instagram, and YouTube.
- Identify, vet, and onboard high-impact KOLs (Key Opinion Leaders) and micro-influencers to expand our digital footprint.
- Negotiate and manage partnership contracts, budgets, and deliverables with influencers and agencies.
- Create compelling campaign briefs, content guidelines, and creative directions for influencer collaborations.
- Monitor and analyze campaign performance metrics (engagement rates, ROI, reach) using tools like Google Analytics, social media insights, and third-party platforms.
- Build and maintain long-term relationships with influencers, ensuring brand alignment and authenticity.
- Stay ahead of emerging social media trends, platform algorithms, and competitor strategies to refine our approach.
- Collaborate with cross-functional teams (content, design, PR) to ensure seamless campaign execution.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience (2+ years) in influencer marketing, social media management, or digital PR, preferably in a fast-paced agency or in-house role.
- Strong understanding of TikTok, Instagram, YouTube, and other social platforms, including best practices for content creation and audience engagement.
- Excellent negotiation, communication, and relationship-building skills (Mandarin proficiency is a plus for East Malaysian candidates).
- Analytical mindset with the ability to interpret data-driven insights and optimize campaigns for maximum impact.
- Creative thinker with a passion for storytelling, trendspotting, and brand positioning.
- Willingness to relocate to Kuala Lumpur (relocation assistance provided).
- Familiarity with influencer marketing tools (e.g., Upfluence, AspireIQ, Grin) is advantageous.