job description
Join Dr. Jesus C. Delgado Memorial Hospital as a Healthcare Marketing Manager and lead transformative marketing strategies in Bali’s dynamic healthcare landscape. This role offers a unique opportunity to shape brand identity, drive patient engagement, and expand market reach for a respected medical institution.
As the Marketing Manager, you will spearhead data-driven campaigns, foster cross-functional collaboration, and leverage digital innovation to position the hospital as a leader in patient-centered care. Your expertise in healthcare marketing will directly impact community trust, service adoption, and organizational growth.
Based in the vibrant hub of Canggu, Bali, this role combines strategic thinking with creative execution, offering a fulfilling career in a tropical, culturally rich environment. Ideal for professionals passionate about merging healthcare excellence with cutting-edge marketing.
Responsibility
- Develop and execute comprehensive marketing strategies to enhance hospital brand visibility and patient acquisition.
- Lead multi-channel campaigns (digital, print, social, and community outreach) with measurable KPIs.
- Conduct market research to identify healthcare trends, competitor insights, and patient needs in Bali’s diverse communities.
- Manage and mentor a marketing team, fostering collaboration with clinical, administrative, and external partners.
- Oversee brand consistency across all touchpoints, including website, social media, and promotional materials.
- Build and maintain strategic partnerships with local organizations, influencers, and media to amplify reach.
- Analyze campaign performance using data analytics and adjust strategies for optimal ROI.
- Drive patient engagement initiatives, such as health awareness programs and loyalty campaigns.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).
- Minimum 5 years of experience in marketing, with at least 2 years in healthcare or medical services.
- Proven track record in strategic campaign management and team leadership.
- Strong understanding of digital marketing (SEO, SEM, social media, email) and traditional channels.
- Excellent analytical and reporting skills with proficiency in tools like Google Analytics or CRM systems.
- Exceptional communication and stakeholder management abilities.
- Fluency in English; proficiency in Indonesian (Bahasa) is a plus.
- Creative problem-solver with a patient-centric mindset and passion for healthcare innovation.