job description
Erajaya is seeking a dynamic and results-driven Head of Marketing - General Manager to lead our marketing initiatives in Bali. In this pivotal role, you will oversee the strategic direction of our marketing efforts, ensuring optimal resource allocation to maximize ROI while fostering collaboration across product development, sales, and other key departments.
Based in the vibrant hub of Canggu, Bali, you will have the opportunity to shape the brand’s presence in one of Southeast Asia’s most competitive markets. This position demands a visionary leader with a proven track record in driving growth, managing budgets, and executing high-impact marketing campaigns.
Join us in building a future where innovation meets execution, and take the helm of a team that thrives on creativity, data-driven decisions, and measurable success.
Responsibility
- Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
- Manage the marketing budget, ensuring optimal allocation of resources to maximize ROI across all channels.
- Lead and mentor a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability.
- Collaborate with product development, sales, and other departments to align marketing efforts with business objectives.
- Oversee digital marketing campaigns, including SEO, SEM, social media, email marketing, and content strategy.
- Analyze market trends, competitor activities, and customer insights to identify opportunities and refine strategies.
- Build and maintain strong relationships with external partners, agencies, and vendors to enhance marketing initiatives.
- Monitor and report on key performance metrics, providing actionable insights to senior leadership.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum of 8 years of experience in marketing, with at least 3 years in a leadership role.
- Proven track record of developing and executing successful marketing strategies in a fast-paced environment.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent leadership, communication, and interpersonal skills to inspire and manage cross-functional teams.
- Deep understanding of digital marketing tools, platforms, and best practices (e.g., Google Analytics, CRM systems, social media management).
- Experience in budget management, financial forecasting, and ROI analysis.
- Fluency in English; proficiency in Indonesian is a strong advantage.