job description
Are you a visionary Brand Manager with a passion for driving market growth and shaping iconic brands? Our client, a leading company in Indonesia, is seeking a dynamic Group Brand Manager to lead end-to-end brand and product strategies in the vibrant market of Bali.
In this high-impact role, you will spearhead the development and execution of innovative marketing strategies to elevate brand equity, expand market share, and maximize revenue. You will collaborate with cross-functional teams to ensure seamless product lifecycle management, from concept to consumer. Your expertise in brand positioning, consumer insights, and promotional campaigns will be instrumental in achieving sustainable business growth.
Based in Bali, this position offers a unique opportunity to work in a fast-paced, creative environment while enjoying the island’s inspiring culture and lifestyle. If you thrive in a strategic role where your decisions shape the future of brands, we want to hear from you.
Responsibility
- Develop and implement comprehensive brand strategies to drive market penetration, brand awareness, and customer loyalty.
- Lead end-to-end product management, including concept development, launch, and lifecycle optimization.
- Oversee marketing campaigns, ensuring alignment with brand values and business objectives.
- Conduct market research and competitive analysis to identify trends, opportunities, and consumer insights.
- Collaborate with sales, R&D, and creative teams to deliver cohesive brand messaging and product innovation.
- Manage budget allocation for brand activities, ensuring cost-effective and high-ROI initiatives.
- Monitor and analyze KPIs (e.g., sales performance, market share, brand health) and adjust strategies accordingly.
- Build and maintain strong relationships with stakeholders, agencies, and partners to amplify brand reach.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum 7+ years of experience in brand management, with at least 3 years in a leadership role.
- Proven track record of successful brand growth and campaign management in FMCG, retail, or a related industry.
- Strong analytical skills with proficiency in data-driven decision-making (e.g., Nielsen, Google Analytics).
- Exceptional communication and storytelling abilities to craft compelling brand narratives.
- Experience in cross-functional collaboration with sales, product development, and creative teams.
- Fluency in English and Indonesian; additional languages are a plus.
- Strategic thinker with a customer-centric mindset and a passion for innovation.