job description
Join Meng Kah Auto Parts Trading as a Global Brand Manager and take the lead in shaping the future of an iconic aftermarket parts brand. This is a unique opportunity to drive international brand strategy, elevate market presence, and innovate marketing initiatives in the dynamic automotive industry.
Based in the vibrant hub of Bali, Indonesia, you will collaborate with cross-functional teams to develop and execute data-driven campaigns, strengthen brand equity, and expand market share across global regions. Your expertise will be pivotal in positioning our brand as a leader in quality, reliability, and customer trust.
If you are a strategic thinker with a passion for automotive marketing and a track record of building high-impact brand strategies, we invite you to apply and be part of a company that values innovation, excellence, and global growth.
Responsibility
- Develop and implement global brand strategies to enhance market positioning and drive revenue growth in the aftermarket parts sector.
- Lead multi-channel marketing campaigns, including digital, print, and experiential, to increase brand awareness and customer engagement.
- Conduct market research and competitive analysis to identify trends, opportunities, and threats in the automotive industry.
- Collaborate with product development, sales, and distribution teams to ensure brand consistency and alignment with business objectives.
- Manage brand budgets, allocate resources effectively, and measure ROI on marketing investments.
- Oversee brand guidelines, messaging, and visual identity to maintain a cohesive and compelling brand image worldwide.
- Build and nurture partnerships with distributors, retailers, and industry influencers to expand market reach.
- Monitor and report on KPIs, including brand health metrics, sales performance, and customer feedback.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum 5+ years of experience in brand management, preferably in the automotive, manufacturing, or aftermarket parts industry.
- Proven track record of developing and executing successful global brand strategies.
- Strong analytical and data-driven decision-making skills, with proficiency in tools like Google Analytics, CRM, or market research platforms.
- Excellent communication, leadership, and stakeholder management skills.
- Experience in digital marketing, social media, and content strategy.
- Familiarity with SEO, SEM, and performance marketing is highly desirable.
- Ability to work in a fast-paced, international environment and adapt to evolving market conditions.