job description
Join Doran Sukses Indonesia as the General Manager of Marketing and lead the transformation of Doran Group & JETE into a national powerhouse. This is a rare opportunity to shape the future of a dynamic organization by driving brand strategy, market expansion, and revenue growth across Indonesia’s competitive landscape.
In this high-impact role, you will oversee end-to-end marketing operations, from brand positioning and digital campaigns to customer acquisition and retention. Your leadership will be pivotal in aligning marketing initiatives with business objectives, ensuring measurable ROI and long-term brand equity. With a focus on innovation and data-driven decision-making, you’ll collaborate with cross-functional teams to execute cutting-edge strategies that elevate Doran Group’s market presence.
Based in the vibrant hubs of Bali (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung), this role offers the perfect blend of professional challenge and lifestyle flexibility. If you’re a visionary marketer with a track record of scaling brands and driving growth, we want to hear from you.
Responsibility
- Develop and execute a comprehensive marketing strategy to position Doran Group & JETE as industry leaders in Indonesia.
- Lead brand development, including identity, messaging, and visual guidelines to ensure consistency across all channels.
- Oversee digital marketing campaigns (SEO, SEM, social media, email) to maximize reach, engagement, and conversions.
- Drive customer acquisition and retention through targeted initiatives, loyalty programs, and data-driven insights.
- Collaborate with sales, product, and operations teams to align marketing efforts with business goals and revenue targets.
- Manage budget allocation and ROI analysis for all marketing activities, ensuring cost-effective and high-impact spending.
- Monitor market trends, competitor activity, and consumer behavior to identify opportunities for growth and differentiation.
- Build and mentor a high-performing marketing team, fostering a culture of creativity, accountability, and continuous improvement.
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
- Minimum 10 years of experience in marketing leadership, with at least 5 years in a General Manager or Director-level role.
- Proven track record of scaling brands and driving revenue growth in competitive markets (preferably in Indonesia or Southeast Asia).
- Expertise in digital marketing, including SEO, paid advertising, social media, and analytics tools (Google Analytics, HubSpot, etc.).
- Strong strategic thinking and data-driven decision-making skills, with the ability to translate insights into actionable plans.
- Exceptional leadership and team management abilities, with experience building and leading high-performing teams.
- Excellent communication and stakeholder management skills, with fluency in English and Indonesian.
- Deep understanding of consumer behavior, market research, and competitive analysis in the Indonesian market.