job description
Are you a data-driven marketer with a passion for crafting high-performing Facebook ad campaigns? Gladex Travel And Tours Corp is seeking a talented Facebook Ads Specialist to join our dynamic team in Bali. In this role, you will design, execute, and optimize paid social media campaigns that drive traffic, generate leads, and achieve measurable business results while maintaining cost efficiency.
As a key player in our marketing team, you will leverage your expertise in audience targeting, ad creative optimization, and performance analytics to elevate our brand presence and maximize ROI. If you thrive in a fast-paced environment and love turning data into actionable insights, this is the perfect opportunity for you!
Join us in beautiful Bali and contribute to our mission of delivering exceptional travel experiences while growing your career in digital marketing.
Responsibility
- Develop, implement, and manage high-impact Facebook and Instagram ad campaigns aligned with business objectives.
- Conduct thorough audience research and segmentation to optimize ad targeting and improve conversion rates.
- Create compelling ad copy and collaborate with designers to produce engaging visuals and videos.
- Monitor key performance metrics (CTR, CPC, ROAS, etc.) and adjust campaigns in real-time for maximum efficiency.
- Perform A/B testing on ad creatives, audiences, and placements to refine strategies and improve performance.
- Generate detailed reports on campaign performance, providing insights and recommendations for continuous improvement.
- Stay updated with the latest trends in social media advertising, algorithm changes, and best practices.
- Work closely with the marketing team to align paid social strategies with broader digital marketing initiatives.
Qualifications
- Proven experience (2+ years) managing Facebook Ads Manager, with a strong portfolio of successful campaigns.
- In-depth knowledge of Facebook’s ad policies, bidding strategies, and audience targeting tools.
- Proficiency in analytics tools (Google Analytics, Facebook Insights) and Excel/Google Sheets for data analysis.
- Excellent written and verbal communication skills, with a keen eye for detail in ad copy and visuals.
- Strong analytical mindset with the ability to interpret data and make data-driven decisions.
- Certification in Facebook Blueprint or Google Analytics is a plus.
- Ability to work independently and collaboratively in a remote or hybrid setting.
- Passion for travel, tourism, or hospitality industries is an advantage.