job description
Are you a passionate Food & Beverage Marketing professional with a knack for crafting impactful strategies? CV. Cipta Boga Ananda (Moos) is seeking a dynamic Marketing Manager to lead our F&B brand’s growth in Bali’s vibrant culinary scene.
Based in one of Bali’s most exciting locations—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung—you’ll have the opportunity to turn creative ideas into measurable results. Whether it’s digital campaigns, social media engagement, or experiential marketing, your expertise will shape how we connect with food lovers across the island.
This is a contract-based role offering a competitive salary (IDR 5M–7M/month) and the chance to work with a forward-thinking team in Indonesia’s booming F&B industry. If you thrive in fast-paced environments and love blending creativity with data-driven decisions, we want to hear from you!
Responsibility
- Develop and execute comprehensive marketing strategies to boost brand awareness and customer acquisition for F&B outlets.
- Lead digital marketing campaigns (social media, SEO, email, and paid ads) to drive engagement and sales.
- Collaborate with chefs and operations teams to create compelling promotions, menus, and loyalty programs.
- Analyze market trends and competitor activity to identify growth opportunities in Bali’s F&B landscape.
- Manage content creation (photos, videos, blogs) and ensure brand consistency across all channels.
- Organize and oversee events, pop-ups, and partnerships to enhance customer experience and retention.
- Monitor KPIs (ROI, conversion rates, foot traffic) and adjust strategies based on performance data.
- Build and maintain relationships with influencers, food bloggers, and local media to amplify reach.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Minimum 3+ years of experience in F&B marketing, digital marketing, or brand management.
- Proven track record of successful campaign execution (portfolio or case studies preferred).
- Strong understanding of social media platforms (Instagram, TikTok, Facebook) and analytics tools (Google Analytics, Meta Ads).
- Excellent creative writing and storytelling skills for content and copywriting.
- Familiarity with SEO, SEM, and email marketing best practices.
- Ability to work in a fast-paced, collaborative environment with cross-functional teams.
- Passion for food, hospitality, and Bali’s culinary culture is a major plus.