job description
Join Perennial, a leading real estate and lifestyle group, as our Executive, Marketing Communications in Bali’s most vibrant destinations—Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, and Badung. In this dynamic role, you’ll craft and execute high-impact marketing strategies to elevate customer experiences, drive foot traffic, and boost tenant sales across our premium retail and hospitality properties.
Bali’s thriving tourism and luxury retail scene offers an unparalleled opportunity to blend creativity with strategic thinking. You’ll collaborate with cross-functional teams to design mall-wide promotions, exclusive events, and digital campaigns that resonate with both local and international audiences. Whether it’s curating Instagram-worthy pop-ups in Ubud or launching high-profile collaborations in Nusa Dua, your work will shape the brand’s presence in one of Southeast Asia’s most sought-after markets.
This role is perfect for a results-driven marketer with a passion for storytelling, brand activation, and data-driven decision-making. If you thrive in fast-paced environments and want to make a tangible impact on Bali’s luxury retail and hospitality landscape, we’d love to hear from you.
Perennial is committed to fostering a diverse and inclusive workplace. We offer competitive benefits, professional development opportunities, and a collaborative culture where your ideas can flourish.
Responsibility
- Develop and execute innovative marketing campaigns to drive foot traffic and tenant sales across Perennial’s properties in Bali (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, Badung).
- Collaborate with retail tenants, hospitality partners, and internal teams to create cohesive, brand-aligned promotions and events.
- Manage digital and traditional marketing channels, including social media, email, PR, and influencer partnerships, to amplify reach and engagement.
- Analyze campaign performance using KPIs (e.g., footfall, sales uplift, social engagement) and adjust strategies for maximum ROI.
- Oversee event logistics, from concept to execution, ensuring seamless experiences for patrons and stakeholders.
- Monitor market trends and competitor activities to identify opportunities for differentiation and growth.
- Build and maintain strong relationships with media outlets, vendors, and local communities to enhance brand visibility.
- Support crisis communications and reputation management as needed.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in marketing communications, preferably in retail, hospitality, or real estate.
- Proven track record of planning and executing successful campaigns, events, or promotions.
- Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment.
- Excellent written and verbal communication skills in English; proficiency in Bahasa Indonesia is a plus.
- Experience with digital marketing tools (e.g., Google Analytics, Meta Ads, CRM systems) and design platforms (e.g., Canva, Adobe Creative Suite).
- Creative mindset with a keen eye for detail and a passion for storytelling.
- Ability to work independently and collaboratively in a multicultural team.