job description
Join Singapore Indian Development Association (SINDA) as an Executive in Content & Digital Marketing and take the lead in shaping our digital presence in the vibrant landscape of Bali. This role offers a unique opportunity to drive impactful digital strategies, manage cutting-edge platforms, and create compelling marketing content that resonates with diverse audiences.
Based in the dynamic hub of Canggu, Bali, you will collaborate with cross-functional teams to elevate brand visibility, engage communities, and execute data-driven campaigns. Whether you're crafting social media narratives, optimizing SEO performance, or analyzing digital metrics, your work will directly contribute to SINDA’s mission of empowerment and community development.
We are looking for a creative, analytical, and results-oriented professional who thrives in a fast-paced environment. If you’re passionate about digital innovation and storytelling, this is your chance to make a meaningful impact while enjoying the inspiring work-life balance Bali has to offer.
Responsibility
- Develop and execute comprehensive digital marketing strategies to enhance brand awareness and engagement across social media, websites, and email campaigns.
- Create, curate, and manage high-quality content (e.g., articles, videos, infographics, and social media posts) aligned with SINDA’s brand voice and objectives.
- Optimize digital assets for SEO and SEM to improve organic search rankings and drive targeted traffic.
- Monitor and analyze performance metrics (e.g., Google Analytics, social insights) to refine strategies and report on ROI.
- Manage and grow community engagement through interactive campaigns, influencer collaborations, and user-generated content initiatives.
- Oversee the end-to-end production of marketing materials, from concept to publication, ensuring consistency and quality.
- Stay ahead of digital trends and emerging platforms to recommend innovative approaches for audience growth.
- Collaborate with internal teams to align digital efforts with broader organizational goals and events.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Minimum 3 years of experience in content creation, digital marketing, or social media management.
- Proven track record of managing successful digital campaigns and growing online communities.
- Proficiency in SEO/SEM tools (e.g., Google Analytics, SEMrush) and content management systems (e.g., WordPress, HubSpot).
- Strong copywriting and editing skills with a portfolio of engaging, error-free content.
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software is a plus.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Excellent communication and project management skills to coordinate cross-functional initiatives.