job description
Are you a creative and data-driven Social Media Specialist with a passion for building engaging digital communities? Skyro is seeking a dynamic professional to lead our social media strategy and elevate our brand presence across platforms. In this role, you’ll manage our social channels, collaborate with agents to create compelling content, and analyze performance metrics to drive growth and engagement.
As the voice of Skyro, you’ll craft innovative campaigns that resonate with our audience, foster brand loyalty, and amplify our reach in the competitive digital landscape. Whether you’re developing viral content, optimizing ad spend, or tracking KPIs, your work will directly impact our brand’s success and visibility.
This is a remote opportunity based in Bali, Indonesia (Canggu, Ubud, Denpasar, Jimbaran, Nusa Dua, Kuta, or Badung preferred), offering flexibility and a vibrant work environment. Join our team and help shape the future of Skyro’s digital presence!
Responsibility
- Develop and execute a comprehensive social media strategy aligned with Skyro’s brand goals and target audience.
- Manage and grow Skyro’s presence across all social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok).
- Create, curate, and schedule engaging content, including posts, stories, reels, and videos, to drive brand awareness and engagement.
- Collaborate with agents and internal teams to produce high-quality, on-brand content that resonates with our audience.
- Monitor social media trends, tools, and best practices to ensure Skyro remains at the forefront of digital innovation.
- Track and analyze key performance metrics (e.g., engagement rates, follower growth, conversion rates) and adjust strategies accordingly.
- Manage social media advertising campaigns, including budget allocation, targeting, and A/B testing to maximize ROI.
- Respond to comments, messages, and inquiries in a timely and professional manner to foster community engagement.
- Stay updated on industry trends, competitor activities, and emerging platforms to identify new opportunities for growth.
Qualifications
- Proven experience (2+ years) as a Social Media Specialist, Digital Marketer, or similar role, with a strong portfolio of successful campaigns.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Meta Business Suite).
- Excellent written and verbal communication skills in English, with the ability to craft compelling narratives and adapt tone for different platforms.
- Strong creative skills, including graphic design (Canva, Adobe Creative Suite) and video editing (CapCut, Premiere Pro) is a plus.
- Deep understanding of social media algorithms, SEO, and content optimization techniques.
- Ability to analyze data, derive insights, and translate them into actionable strategies.
- Self-motivated, detail-oriented, and able to work independently in a remote setting.
- Experience in the fintech, e-commerce, or digital services industry is a plus.
- Familiarity with Bali’s digital nomad community and local market trends is advantageous.